Breaking through local portal content construction bottleneck borrowing force is the key

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Nowadays, the construction of local portals is becoming more and more team-oriented. That kind of independence of the Times, almost past, because the local portal operating difficulties, mainly in the content of the site construction, the site's construction and optimization, almost all of the time, only the content should be combined with local characteristics, So the content construction of local portal has always been the bottleneck that stationmaster must face! Whether it's for team operations or personal operations!

But the team running the local portal, will have certain advantages, at least can create some high-quality content, can also be based on their own information sources to collect some local timely news resources, and for personal sites to operate, the content of the site will be the webmaster alive, not to mention what business planning, profit model ! So the author combined their own experience in the operation of Rongcheng information port, tell everyone how I can through the force of the way to enrich the content of their own site resources!

One: Use local media resources, enrich the content of the website

Whether for a first-tier city or three-wire small county, there will be local media resources, in fact, these media resources can be used for me, especially the local DM advertisers, we can cooperate with them, let them in our local portal on the content of the ads, of course, is free of charge, So we can let them to our site in these DM ads to promote, to achieve a win, which also eased their own site content to build a shortage of personnel, of course, these DM advertisers have more channels to promote, they can also benefit!

Second: To do the local portal, but also to go out and use life to bring us the source of content

Like the author of the Rongcheng Harbor, because the place is not very big, so as long as they can go out, generally can find around the fresh things, these new things, can be organized into a very good news material, and then through their own team members to process, often can become my Rongcheng information port hotspot, attract a lot of traffic, So every day to go out, in fact, the local portal, actually spelled is the local network resources, if not go out to communicate, it is difficult to get the first-hand fresh information, and there is no high-quality site content, how can the fierce competition in the fore?

Third: Set up a free information channel, rich Web site information type

believe that every operator of the local portal has a desire, that is to allow their own local portals can relate to the local people's lives in all aspects, basic necessities, second-hand exchange, such information where to come? On the one hand, the team members to organize, on the other hand, the need for the broad membership to support, Of course, these members will not be free to work for you, only the site can give them some help, they are willing to publish information on the site, but at the beginning of the stage, most still need their team members to organize, when their own site has a certain mass base, These members will be able to see the local portal can help them solve a lot of problems, they would put some information on the website!

But this release, often disorderly, if not to control, these disorderly release of a variety of advertising information content, not only will not be able to bring about the construction of the site how much help, on the contrary will greatly affect the weight of the site, so the author in the operation of the Rongcheng information port, on the formulation of a series of principles of Correct the majority of users in the release of information needs to follow the rules, only so that can get more high-quality local portal content!

Four: Use local businesses to enrich the content of the site

The use of local businesses enrich the content of the site often has the role of both birds, on the one hand, let the vast number of businesses to publish free information on the site, can enrich the content of the site, on the other hand, when these businesses found that their own portals can bring them orders, bring sales profits, often more This will allow their local portals to gradually upgrade these businesses from free to charge, through the dissemination of information to the site to bring more revenue, and these businesses, because they can bring their own orders, charge a little fee they will not bargain, so that can form a double win, why not!

It's my Rongcheng. The operation method of leveraging force is adopted, enrich the content of the site, but also greatly reduce the cost of the site operation of the human capital, now the author of the Rongcheng information port only a small team of five people, now also began to be able to a certain amount of the annual net profit, but also the success of our lending force to play the place! I hope the author's experience can help to prepare to the vast number of local portals webmaster friends, Rongcheng information Port http://www.airongcheng.com, Shandong Rongcheng Comprehensive portal site, Weihai Rongcheng Life, consumption, information media, is committed to Weihai Rongcheng people to provide better network services.