Breakthrough in dilemma: the development of two or three-line urban Community websites (1)

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In real life, the community is a basic unit of the city structure, the Internet is developing rapidly, the city community virtualization has also gone through the rush development stage, entering the bottleneck period. In a sense, these two different forms of crowd collection will gradually produce intersection, the reality and virtual divide in the process will gradually be filled, the intersection involves a wider range of people's lives in the city will be more helpful. As a local community website manager, this is my next 10 years in the Urban Community website development of a pre-contract.

First-tier cities, or provincial capitals, portals usually exist in the form of community, from the "ancient times" of the West Shrine Alley to the Goson of the 19 floor, Hefei forum, and so on, no one does not take this as the leading. This kind of community website is often positioned as a local portal, they have a comprehensive resource advantage, not two or three-line community sites comparable. So how do our common City community websites go their own way? Here, I would like to share and explore with you.

I. The choice dilemma of interest groups

In my opinion, community-type websites serve a group with common needs, that is, to make a profit by providing a variety of services. From this point of view, the community site of interest groups must be subdivided, for example, it must have a dating network, marriage network, classified information network, such as a number of professional web site functions. "One-stop" problem-solving sites are undoubtedly popular, but often the biggest advantage is the problem of stakeholder selection.

The two or three-line city is limited to population and economic development, people for the community site content and function of the demand is also different: the provision of service categories, resulting in the loss of the spread of popularity faster, providing less worry about the cause of the mishap, so the site of various channels to open the amount of the webmaster can not solve the trouble.

Imitation, in the development of local community websites, occupy a pivotal position. We can not deny that this is a rapid implementation of development, to promote the Web site running into the mature stage of an effective way. Imitation of the drawbacks, but also synchronized in the rapid maturation of the continuous manifestation: No survey, no long-term concrete planning, more lack of effective innovation. They often cause the Web site to go through a lot of trouble accumulated popularity, at a certain time (such as the emergence of new popular sites) suddenly lost.

In peacetime with Peng Guest network colleagues, I often emphasize the concept of interest group design, in short: Peng network needs to open which channels, which groups need to provide services, must carry out a planned, step-by-step investigation and research. Although the website development emphasizes speed to win, but fast and stability is not contradictory, solid investigation and analysis can help comb the idea, finally reach "accumulate Bujikuibu even thousand miles" effect.

Specifically, the key point of the choice of interest groups is to consider the people facing the site comprehensively. According to my observation and understanding, most local community websites have two types of user choice: one is to consider maximizing the number of mature users, that is, the desire to maintain a high degree of loyalty, another for the pursuit of new family, that is, by constantly providing new services to retain users.

Both of these options are correct, but they are not reasonable. It is a short-sighted approach that is extremely difficult to grasp, and most websites are led by the "God" in the process, leading to a growing loss of charm. "Customer is God" yes, but it just reminds us to value customers, never say they are always right!

My point is, do not try to believe and verify the loyalty of the user time, impetuous times, who meditation? Another way of thinking, why we can not do a return to the direction of the development of the website leader? This is me and our Peng network colleagues have been working hard and strive for the full work, committed to the development, guidance, Cultivate user's life and psychological dependence on this website. Sometimes it is right to respect the customer and to educate the customer reasonably.

The choice of the benefit group of the local community website is different from the simple news portal, the main difference lies in whether the users build up the content or not. Back to the nature of community-type web site to think again, you can draw the following experience: Service production value, professional guarantee of income, high efficiency to promote dependence, culture set superstition. The interests of the site to select the initiative to retrieve, can make our vitality longer. Put the user's work to the cultural construction and dissemination bar, learn to study KFC McDonald, learn Alibaba, learn our side of the market, how we can not leave it.

This article by the www.pengke.com webmaster feeds!