Breanmurray releases China gaming industry's latest research report

Beijing time January 6 morning news, the U.S. investment company Brean Murray analyst Andre Grukov (Andrey Glukhov) today released a two-week study of the Chinese gaming industry, the report covers the Tencent (0700.HK), swimming (　　nasdaq:cyou), Giant Network (NASDAQ:GA), perfect Space-Time (NASDAQ:PWRD) and NetEase (nasdaq:ntes) research results. The main contents of the report are as follows: * Tencent: Smaller games have grown during the holiday season. Given the fact that the holiday season usually favours casual gaming, Tencent has become a big beneficiary of the season with its numerous games; according to our tracking results, Tencent has grabbed market share from many other MMO gaming providers. Tencent's two games "QQ three" and "fantasy world" has achieved considerable user stickiness, Tencent is beginning to improve the commercialization of these games.　　In addition, Tencent's two flagship games, "cross the line of fire" and "Dungeons and Warriors" in the last December, still stable performance. * Tour: "Tianlong Eight" still maintain the momentum of growth, the smaller game user adhesion also increased. Since we released our last two-week report, "Tianlong Eight" has opened 6 new servers, indicating that the game continues to keep up with action. In addition, the "Heroes of China" has launched a new information film, and in the past two weeks, quickly opened 6 new servers. In addition, the tour plans to launch another small game, "the old domain," next week.　　Therefore, we continue to be optimistic about the overall content trend of the tour. * Giant network: "Journey" series of games shows continued strong increase to the trend. In the past two weeks, "Journey online" and "Giants" continue to show momentum of growth, the two games have opened two new servers. As the "Journey Online 2" has entered the phase of the seal, we still have the "Journey online 2" in the near future will not divert users feel optimistic.　　In addition, "Journey online 2" in the player's expectations ranking has begun to climb, indicating that the game will be recognized by the players. * Perfect Time and space: "God Ghost World" is streaming "ghost legend" users. "Ghost World" in the context of unrestricted testing, "Ghost legend" the speed of the new server has been reduced, the past two weeks has been nearly 29% of the server consolidation. In view of the fact that the user of the ghost saga has been diverted, we believe that the game may also end the life cycle when the "Ghost World" is officially released. In addition, our tracking study found that the number of users in the "Magic Continent" seems to be under some pressure, and recent currency inflation in the game may indicate an internal economic imbalance in the game.　　Finally, "Sword of the Dragon" has merged some servers in the last two weeks, which is surprising from the big advertising game last December.* NetEase: Growth slows at the end of the year. NetEase last December has been in the "Dream West Tour" to carry out a positive promotional activities, but "Dream West Tour" performance is still relatively stable, the past two weeks time only opened two new servers. Given the huge server base of Dream West Tour, this is more of a normal fluctuation. In addition, the fourth quarter of the end of the Internet café players on the NetEase game hit rate has declined, mainly because of "dream West Tour" and "World of Warcraft" The use of the decline. From "World of Warcraft", NetEase has started to encourage paid game server conversion, but the move has not been very successful, so we continue to believe that the number of users of World of Warcraft is still declining. From a positive point of view, we have seen "Datang chivalrous 2" Continue to grow, the game has continued to maintain momentum since we released our last two-week report. (Tangfeng)