Brian White: Platform Development Trends for Big Data

Beijing time On December 24, at 21 p.m. local time, Brian White, an analyst at Topeka Capital Markets, gave a "buy" rating to software company Splunk. White set Splunk's target price at $ 38.25 a share.

According to White, Splunk is "an emerging software platform vendor focused on turning the most common" Machine Data "into valuable real-time event analytics. White argues that this is an exciting platform for the "big data" trend. Need to add that, "Machine Data" is the website, applications, servers, the Internet, mobile devices and all sensors and RFID, and other data generated every moment. Big data is often used to describe the vast amount of unstructured and semi-structured data that a company creates that can take too much time and money to download to a relational database for analysis.

White wrote in the article, "event analysis market" this year, the value of up to 32 billion US dollars. (White cites market data from research firm IDC in the article).

White gave Splunk a very high rating when talking to consumers and software resellers. In his eyes, this nine-year-old company or will be "the next big event in the IT industry."

White said: "Google's log files (log files are used to record system operating events record files or file collection, the operating system has operating system log files, the database system has a database system log file, etc.) is very famous, but we think Splunk has the opportunity to turn its proprietary Machine Data engine technology into a force that can sweep the IT community against existing technologies such as business analytics, related databases, security and other technologies. Splunk was founded in 2003 , Co-founders include Erik Swan, Rob Das and Michael Baum from the word spelunking (meaning cave exploration), meaning Search capabilities for Splunk's Machine Data software are very powerful and Splunk's proprietary Machine Data engine technology is at the core of platform services that transform Machine Data into a package that includes consumer buying patterns, potential security risks, website service levels, employee productivity, web utilization Etc. Compared to traditional related databases, enterprise applications, IT management software and security Splunk can better support unstructured data (a generic tag describing all corporate information that is not in the database.) In our opinion, Splunk's biggest competitive threat will come from startup mode, where we find that spending When you start using Splunk, you're only using it as a single use case, and you'll soon find out that it has new and different uses that you've never thought of before. "

White also likes Splunk pricing. It is reported that Splunk let customers free use of the company's flagship product Splunk Enterprise sixty days, and then ask for paid services. Forecast data show that Splunk average ASP close to 35,000 US dollars.

White claims that Splunk will have a revenue of 193.9 million U.S. dollars this year and a loss of 3 cents a share. In addition, he also expressed his views on recent Splunk spending and long-term profits as follows: In the third quarter of 2013, Splunk's annual revenue growth will be 208 million U.S. dollars. The company's recent revenue target is 1 billion U.S. dollars. Speaking of profits, we think Splunk will continue to operate the entire company in a balanced manner and reinvest in profits to capitalize on even greater growth opportunities. That is, Splunk's long-term financial model includes 85% to 95% of total profit and 25% to 30% of operating profit.