Bricks Soft writing must be based on high quality material

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We all know the soft wen marketing "severe", a high quality article not only can bring a huge number of links to the site, but also let our website brand in the continuous spread of the strengthening, can be said to promote the site must choose the way. Just a few days ago a friend and I am happy to say that I have written the article reproduced more than 200 times, can make him happy bad. Since the soft marketing has such a good role, then is not every webmaster will choose this way? Of course not, there are a lot of webmaster are looking at other people's articles continue to spread, their website has not a little improvement. Why is that? It's easy to say, mainly because most webmasters find not to a good inspiration starting point, or can not find material, his heart has full words is not know from which aspect, look at other people's article, even feel inferior to their own skills more advanced, helpless under only accept this fact.

In fact, soft writing is not without sources of material, as a saying goes, "Life is not without beauty, just lack of beauty of the eyes," the real life in the webmaster access to material channels, not everyone can be fabricated, nor is it difficult to imagine, as long as you pay attention to observe around, You can find the perfect material for writing soft text.

Get material from internet and technology news

This is the method I use most often, because our article trend is the Internet technology field, no matter from which angle we introduce our experience, its final point is the Internet itself, and the Internet technology news obviously can bring the recent science and technology events in the first time to us, and we can learn some experience, Because although we are grassroots webmaster, they are industry giants, but the way to build the station is the same, we can learn from the details of their website to build a lot of experience, as before the "Le Cool days fail China" Baidu News, see the article I immediately was attracted, and then carefully analyzed, Got the basic experience of building a station: Brand building, diversified marketing, traffic is not the only pillar of the site to survive, as long as you are good at analysis you can from these news sources to find the things you want. Another point is that news sources often combine the latest industry information, but also relatively easy to arouse the attention of everyone.

Get material from domestic and foreign blogs

Although the Internet in China has developed rapidly in the past two years, The number of Internet users has reached 350 million beyond the United States, become the world leader, but there is no denying that China's Internet technology has yet to be improved, China's talent in SEO is still very scarce, so for the industry more sophisticated operating methods, we will generally go to foreign technical personnel blog search, such as Matt Cutts (Google internal members), SEOmoz, Search Engine land and so on, their article often indicates the latest trend of the industry, especially Matt Cutts, his blog is very readable, a few days ago, I learned from his Google algorithm to adjust the article, For some unnecessary navigation links can be nofollow off, increase the load speed of the site, at the same time, according to his Google adjusted to the garbage station after the processing of blog, Dig deep, summed up the novice station to pay attention to several matters, this is the inspiration and the source of the material.

Get material from interview articles

China has an old saying, is called listens to June words, wins reads ten years book. Said is the same industry with high water products to communicate can learn a lot of things, but we as a grassroots webmaster, daily life to see these stars of the possibility of almost zero, but this does not mean we will not get to talk with them "opportunities." We all know A5, Chinaz in the interview column, which are the Internet people, and articles are written well, read directly on it. And they talk to support people often reveal their latest thinking about the internet, like yesterday's Chen Yu webmaster talked about the Web server problem, and mentioned the server choice should pay attention to the drawbacks, then we can completely according to his speech summed up, send a tutorial, Tell the novice webmaster how to correctly choose the Web site space server, froing article material and got.

Get material from working life (e.g. industry recruitment)

Recently participated in an industry job fairs, although not job seekers, but I also know how many of our industry's market, the basic salary is how many people need to have the ability, through observation I found that the network companies in the recruitment of SEO often more attention to data analysis capabilities, Programming ability and communication skills, according to the industry fair I summed up a mature SEO need to have what quality, for example, you will be able to program, and then for example, you will make a reasonable and effective analysis of the space log and so on, and through the connection with the real life, we can obtain first-hand information, these things well summed up , it's definitely a good article.

Get the material from the analysis summary

It is better to say than to do it personally, webmaster is the most direct contact with the site, we often master the latest developments in the site building points, such as last year, Baidu pay attention to the construction of the chain, 2012 Baidu focus on user experience and so on, we are not industry giants, but we are like blue collar, At any time to deal with the site construction, our actual combat experience is not lost to any one person, so we can completely build their own site encountered problems and solutions to comb out, and composition of a complete article, such articles may be clumsy, but reasoning is very thorough, because it is dry goods! More importantly, the source of this article is very wide, imagine, the site's optimization, promotion, marketing there are so many problems, every issue we can publish the view, do not be afraid to write the bad people will say what is afraid you do not write, others to suggest that we can progress. Others, such as you often stick bar, you can write what kind of posts can instantly attract the attention of everyone, attracted widespread dissemination and so on.

Get footage from user comments

I also have a blog, foothold is also network marketing, Inside also tells me personally to SEO or electric quotient of a little view, often I have some of my own thinking to blog, in order to communicate with you, before long I wrote to China group buying industry development trend, which mentions that China group buying industry must go O2O mode, But one of the readers left me a message, said my opinion is very extreme, because at present China's electric business profession is very complex, is not the O2O model can act as the Savior role, because China's current price rises, the merchant's interest is shrinking rapidly, is willing and buys the website to cooperate very few, In addition, many group buying site can not negotiate with the merchant details, so that the subsequent group buying activities, service quality is very poor, so the O2O mode still need to improve. Communicated with him several times, I found that I did not know much about the electrical business industry, so I wrote the trends of China's future electric industry to A5, many of which I have obtained from his comments, and many times I will get inspiration from the user comments below A5 's article, For example, not long ago I wrote an article on the SEO thinking, which mentions that the user experience is the foundation of the site, but there are members to ask questions, the following figure:

After I interacted with them, I feel that the user experience is based on the site has a certain degree of awareness based on the improvement, the site just on the line, the need for a variety of network marketing, so according to and their conversation I understand that the new station needs to diversify the first, and this is the perfect material for our writing.

Soft writing is the ability to SEO must have, in fact, in the weekdays webmaster more carefully observe the life of the surrounding details, we can be a number of stories or heard, assembled into an article, and the ideal of the reprint effect. After all, art comes from life, and more than life, close to the practice of the article is a good article.

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