Brief analysis: Marketing Enterprise Website Promotion Tips

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Many enterprises are now aware of the importance of the construction of marketing-oriented websites. Marketing-type site is far less fiery than this, a lot of network construction companies are no longer using the concept of marketing-oriented website, on the contrary, a variety of new packaging good concept names appear, such as "profit-oriented web site", "100% automatic transaction-type website" and so on. A successful marketing-oriented enterprise website must have seven major elements, including a clear web site structure, a strong impact of visual performance, a sound customer service sales system, perfect and convenient website background, in line with the search engine optimization rules, with credibility and depth of value of the site content and sales force of the merchandise display.

The Marketing Enterprise website construction also cannot be inseparable from the later promotion work, the market promotion and the promotion is also affects the Marketing enterprise website success or failure a key factor. So how to do a good job of marketing enterprise website promotion work? Here is a brief discussion of some marketing-oriented web site promotion tips.

First, the construction of marketing-oriented web site to do from the user's viewpoint to create articles

A good title is important for a marketing-oriented enterprise website. From the user's point of view, the user will certainly like the good title, not the tedious title. Good headlines are also attractive enough for users, which can also bring significant traffic to the site. From this point of view, in the construction of marketing-oriented web site, we must pay attention to the user experience, to do from the user's perspective to create articles. The content of the article should be attractive to the user, and the title of the article needs to let users understand that this article provides users interested in the information needed.

Second, the site to promote the article title to include keywords

The first step for a user to decide whether or not to read the page is usually the title, and if the title contains keywords that are of interest to the user, the user will continue browsing the page. From the perspective of SEO, if the title contains keywords, then the page will be included in the search engine the probability of increased. Both of these determine that the title of the article must contain a keyword.

Third, the title of the website article should be simple and clear

The title of the article must be simple and clear. Imagine that the user can not understand the meaning of the title, but also interested in browsing the Web? Easy to understand the title will be more to recruit users, and users also want to read a small amount of text to get more information. From the point of view of website promotion, most search engines do not display more than 60 characters in the search results. So to do a good job of promotion, marketing-oriented Enterprise website title Best can be controlled in 40-60 characters. Long and cumbersome information must be avoided in the title.

A lot of people in the process of marketing web site promotion, in order to pursue the effect of unconventional, deliberately using some difficult to understand the words, this is not a desirable behavior. The title of the website can be directly used in some plain language, so that users can understand.

Four, pay attention to keyword density, do not avoid the accumulation of keyword phenomenon

Most search engines (including Google, Baidu, Yahoo) have the keyword density as a factor in their rankings. The keyword density is not the higher the better. Usually, the more appropriate keyword density can be considered in the 2%-8% range, such a keyword density will be conducive to the Web page in the search engine rankings, but also will not be search engines as spam and shielding. and blindly piling up the keyword also increased the user to read the title of difficulty, thus affecting the user experience. From these two aspects can come to a conclusion, the content of the article and the title should not accumulate a lot of keywords.

In marketing web site promotion, you can also use some simple SEO techniques, including the design of the URL to meet the SEO, avoid the use of dynamic URLs, the use of convenient search engines and users of the internal link structure, according to the requirements of the SEO site content construction. These tips can be used to help promote the promotion of marketing web sites.

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