Brief analysis of SEO project management process

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This article is the author of Daqing SEO project Manager Yun, the article is the "SEO Project Management" series of the first chapter of the article, the article is suitable and has mastered a certain SEO skills of the intermediate and above Serer, and have the idea to be promoted to SEO project manager level of friends. These can help those who have mastered certain skills to increase the "project management" system knowledge, to help their own integration of SEO technology knowledge and project management system knowledge, master the overall knowledge and then to the actual work of practice, thereby promoting the overall level. The overall concept of the general may be very boring, with the overall process of work philosophy, you will have a new upgrade of your work.

SEO project is to seo knowledge, SEO technology, a variety of tools applied to the SEO project activities in order to finally achieve the goal. To be successful, the team must:

1, have a can achieve the goal of an effective SEO project process.

2, the use of a set of feasible plans to meet the project requirements.

3. Sign a contract or agreement which is in accordance with the interests of all parties.

4, weighing the implementation of the project, the occurrence of time, scope of work, funds, resources, quality and risk of conflict, to improve quality to achieve the goal of the task.

From this beginning, will discuss the analysis of SEO project management in various aspects, the process of the problem. SEO project Manager is an optional branch of SEO practitioner Development direction, is a career into the class. If an enterprise is likened to an armed team, then an excellent seoer compared to a brave warrior, then the SEO project Manager is a small team long, own a certain martial arts, and lead a team to complete the task.

Before the project is carried out, an effective and reasonable project process is necessary, if a project cycle of 3 months, may be a good suitable process plan, can be on the basis of the same workload, shortened 1 months, 2 months to complete the project objectives. The larger, longer term project, the more important the process program is, the more likely it is that the project will succeed.

But this does not mean that a process program can be used to cure all ills, that different projects will use different schemes, and that there will often be a sudden change in resources, funds, and personnel after the project is carried out, which requires the project manager to have the ability to tailor the project.

SEO Project process is to complete a series of prior agreed on the results or services, but must carry out the interrelated behavior and activities. , typically including the following processes:

1, the START process-Define the overall goal of the project, signed the SEO Project contract, project funds, project Total cycle.

2, the planning process-to refine the objectives, to develop the best overall operation plan and detail plan to achieve the stage objectives.

3, the implementation process-integration of human resources, technical resources, tool resources, project funds, throughout the life of the project or a period of implementation of the project plan.

4, monitoring process-continuous monitoring and testing of the progress of the project, can clearly recognize the current situation and the deviation between the plan, in order to set adjustment measures when necessary to ensure that the project or phase of the goal to complete.

5, the closure process-formal acceptance of results or services, orderly end of the project or phase.

As shown in the following illustration:

The core process of a project will have project start-up, "plan-execute-Monitor-execute-", project closure. As shown in the figure above. In actual work, each process may overlap. Give a complete example to an SEO technology service company to receive a keyword ranking business order for example.

Accept the order, sign the contract is the beginning of the project process; the development of optimization and optimization plans, is the project planning phase, the team according to the plan to operate, is the project implementation phase, every day to carry out a variety of SEO data statistics, is the project monitoring process; Entering into the new planning process, and then operating according to the new plan, is a new implementation phase. Finally, repeated improvements to achieve the overall project objectives, internal acceptance and delivery of contracts, is the final stage.

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