Brief analysis on several advantages and limitations of microblog marketing

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Things have two sides, a good side and a bad side. Any marketing means also has its advantages and limitations, today and everyone together to talk about Weibo marketing several advantages and its limitations. Through the previous several articles, I believe that we have begun to try to do micro-blog marketing, or to use micro-blog to do the promotion, the effect of how? There's nothing to spit on.

I think the reason for the slot is nothing but the following points, but also the shortcomings of Weibo marketing.

1, not enough fans.

Want to achieve a good communication effect through micro-blog marketing, need to have enough fans, popularity is the basis of Weibo marketing. It's hard to do Weibo marketing without any popularity or popularity.

2, microblogging content update too fast.

When you play your own microblog you will also find that you listen to a lot of users, but not every user hair Bo you can see, many are buried in a large amount of information to go, if you send micro-blog is not frequent, there is no grasp of a time point, you send a microblog is also difficult to be found by other users.

3, 140 words limit.

As the micro-blog content has a limit of 140 words, when the microblogging, often feel that they have not finished expression, but has been prompted to enter the word left 0. It's hard to think of a blog article that describes one thing in detail.

Then why would anyone choose Weibo marketing, and have a good effect, then let's take a look at the advantages of Weibo marketing?

1, micro-bo simple operation, easy information release. As long as a few words on it, not like a blog that need to conceive for a while to write a good article, saving a lot of time and energy. Marketing is not just in the race against time, so there are a lot of marketers choose micro-blog marketing.

2, micro-Bo Interactive strong, and fans instant communication, timely access to user feedback.

3, micro-bo Low-cost. The cost of doing Weibo marketing can be much lower than blogging or marketing. Directly with the platform for marketing interaction, do not need to spend extra money to buy domain names and hosts.

4, micro-bo targeted strong. Followers of the company or product are consumers of the product or potential consumers. Enterprises can carry out precision marketing.

The advantages and disadvantages of Weibo marketing has been analyzed, there is no want to give up, or continue to use micro-blog to do promotion, do not be discouraged, I believe that as long as you adhere to and efforts, micro-BO marketing will certainly be successful. Come on.

Wen/Jiang

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