Brief analysis on "Wang Lao Ji Incident marketing" and "human flesh search"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Last night, on the Central News Channel saw a report on "human Flesh search" Faye Wong incident, another two experts on the incident made a professional comment. Here, do not discuss "Faye Wong incident", read the news. I can't help but think of the recent "Wang Lao Ji incident marketing".

Instead of saying, "Wang Lao Ji donation 100 Million" is the event marketing, rather, "Wang Lao Ji event Marketing" is "human flesh search" history, the most positive successful search experience case.

"Wang Lao Ji event Marketing" by many IT industry people evaluation, is an event marketing. Indeed, no one denies this statement, so many people commented that the "Wang Lao Ji incident" is indeed in the earthquake to do event marketing, marketing Enterprise Wanglaoji, improve Wanglaoji sales.

The influence of "Wang Lao Ji event Marketing" is enormous, he brought more people's money to the earthquake, rather than the "Wang Old Kat incident" of the profit model, rather than "Wang Old Ji incident marketing" in the "human Flesh search" new marketing market to achieve a positive significance of great success. Will "human flesh search" This new marketing idea, gets full play in the network, enters the life, becomes the discussion main topic one, although some is negative, but also demonstrated "the human flesh search new Marketing" Successful search experience.

Baidu Index Query "human flesh search", you can certainly find "human flesh search" the charm of this new marketing model.

The Netizen and the media attention degree doubled to rise, the recent "Faye Wong Incident", years ago, "CGX incident" to "human flesh search" This new marketing spread, indeed played a crucial role, I think "the most yellow most violent" five words, enough to witness the previous two, through the "human flesh search" new marketing brings all the negative effects, "internet pornography , "cyber-violence" and many other term has been highlighted.

And "Wang Old Ji event marketing" protagonist, "Wang Old Kat donation 100 million" glorious deeds, gradually forgotten, replaced by the sales performance of the month climb, sales staff pay. No one is willing to talk about the real marketing purpose of "The King Old ji why donate 100 million", no one is willing to expose "Wang Old Ji Affair marketing" The real behind the hand.

"Wang Lao Ji event Marketing" is not "human flesh search" new marketing experience the best explanation? Wang Lao Ji event Marketing "The use of modern information technology, from the traditional network information dissemination, in the network community announced a large amount of 100 million yuan, the post immediately in the shortest time by the vast number of Wen blocked, of course, not excluding the Forum marketing planning team, it is obvious that the planning techniques of superb, network media PR speculation ability.

But at least, "Wang Lao Ji Marketing" spread is the good side, the positive side, the spread of conscience and good heart, even if Wang old Gizhen profit. People looking for someone, people ask people, people touch people, people crowded people, people get people's relationship activities do not "human flesh search New Marketing" The best search experience?

"Wang Lao Ji event Marketing" is not the full use of "human flesh search" new marketing concept, creating a "human flesh search New marketing" The most positive search experience myth?

(Text/Lu Xiaodong) If the need to reprint, annotated original source: http://www.lxdong.com/post/wanglaoji-renrousousuo.html