Brief description of site and product positioning

The enterprise of the electromechanical industry has developed quite mature abroad. In the United States alone, the annual online turnover of electromechanical products has exceeded 3 billion yuan. And this industry is only just beginning in China, for electromechanical related enterprises This is an opportunity, who first grasp this opportunity, will be in the future competition to take a certain position, I will briefly talk about the electromechanical products of the website and product positioning bar. Here are some simple ideas I've described.

I. Site positioning

1, website operation mode: manufacturers to join-Set up storage warehouse-online sales platform-logistics distribution-after-sales service

2, product positioning: Mechanical and electrical DIY products, made professional characteristics of the site, consumers need electromechanical DIY, can think of us. The finished product should be personalized, can produce a small number of products mainly;

3. Customer groups

① Basic situation: Age 25-40 years old, male majority, more than 90% have computer, avantgarde consumption, have certain economic ability.

② engaged in occupation: business owners, senior management, professional managers, civil servants, lawyers, journalists and so on.

③ Region distribution: Mainly in Beijing, Shanghai, Shenzhen, Guangdong, Zhejiang several areas.

④ Consumer behavior: financial management, household appliances, automobiles, air tickets, sports related, tourism, food (coffee teahouse and bar).

⑤ consumer demand: personalized, active participation, consumption experience, cultural taste.

4, Brand Strategy: to build online brands, through the online brand to promote brand development under the network, brand is the necessary condition for Word-of-mouth marketing, Word-of-mouth marketing is a key factor in the success of the business, so from the start of the construction station need to plan well.

Ii. Product Positioning

Product positioning strategy is by the great, early in the professional product category and the main products, the latter can be increased according to the situation of complex products.

1. Pre-product type positioning

Pre-product needs to meet the following conditions: ① Product accessories standardization, and most of the domestic electromechanical brand products DIY. ② Products DIY Simple operation, the consumer can operate. ③ after-sales service is simple, need to be able to return a replacement. ④ transport convenience, small size, can be sent by courier, EMS Mail (the general product of its transport costs accounted for 10% of the price of products, special professional product exceptions). ⑤ the consumer market of this product can not be too narrow, must have a certain proportion. ⑥ does not meet the above conditions of products, it must be offline more difficult to buy professional products.

2, the late product type positioning

After the development of the Web site, in particular, a substantial dealer cooperation to a certain extent, you can consider some large volume, operation complex and after-sales service complex products.

The choice of products is critical to the development of the Web site, is a major project, this work must be done by network operators and the traditional industry "professional business staff" to complete, only the product to select carefully, set up suitable for online sales of product classification and identify specific products, future work can be more effective.

The above is only my personal experience, if there are deficiencies, please do not laugh, I recently planned an agricultural website: http://www.funonglu.com, welcome you webmaster more advice, my qq:598527231, thank you.