Brief description of three core competencies of operation in electric business industry

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Operation, in the electric business industry, is the "core." Operation is like a spider webs, mainly from the overall situation, starting from the whole enterprise marketing revenue-generating purposes, initiative for the sake of users, according to the user has accumulated customer demand information to do a good job of products and services, and then attract more users to actively door-to-door, and cultivate users of the enterprise loyalty and viscosity.

There are many factors affecting the experience of the electric business users, but in the final analysis is to operate as the basic, to meet user needs as the goal, to activate the overall marketing revenue-generating responsibility. In fact, operations not only take responsibility for analyzing business models and gross margin costs, but are also constantly optimizing business models and user experiences, and other departments are working with them to improve business objectives, improving business processes to ultimately ensure the minimum profitability of the business.

Among them, the operation in the electric business industry has three core competencies, worthy of our attention.

First, the ability: Data analysis, category optimization and other basic capabilities. This basic capability includes category optimization, data analysis, promotion optimization, user experience, invoicing and Marketing system Workflow control, activity planning and implementation. Operators to determine what goods to operate, optimize the structure of goods, display merchandise characteristics, build related processes and user experience, organize promotional activities, track sales process, analysis of sales data, and continuously optimize the overall experience. The electric dealer should build the user experience around the consumption demand of the operation, and make the experience better than the competitor of the enterprise. Only by allowing the operation to have a purpose, will form a resultant force.

Second, the medium level ability: to the related department work the professional instruction and the overall coordination ability. It is well known that the Operations department is responsible for the final performance and serves the end user. Whether it is customer service, market, research and development, warehouse, logistics, etc. can be regarded as operational support department, Operation integration of all departments for users. At the same time, the responsibility of operations is to establish process specifications to solve various problems. To be familiar with the relevant departments of the work of the basis of accurate judgement and integration and coordinated implementation.

Third, higher-order ability: have the industry understanding. This is a high level operation of the necessary capabilities, the vast majority of the success of the electronic business is based on the understanding of the industry. Only with the business model founder to maintain a consistent, familiar with the industry, understanding of human nature, analysis of data, see trends, product structure, sales methods, cost structure, such as the first implementation of optimization and change, so as to better adjust the business model, find market breakthrough, mining products and services, new buy point, And finally open the new situation of marketing revenue.

Today, the development of the Internet era, the electric business industry is still in the perfect foundation, high-speed development stage, the business model change space is still very large, phase hot change is very fast, business model changes are still based on the characteristics of the industry and human development. This requires the electrical business industry will do a good job of optimizing the basic skills and coordination of the basis, and do a good job in the industry practice, in order to let their own understanding of the industry to develop better, to make the best operating results, in the rapidly changing market patterns in advance to obtain the coordinates of success.

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