Brief discussion on how to carry out microblog marketing in enterprises

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Now more and more people are aware of the impact of social media on people's lives. On the micro Bo Friends, may have heard, with a micro-blog, I will not be on the news site, what news ah, micro-bo have. In fact, not only the news, some stars, celebrities, the latest news, some unexpected events, and the news media has not found, or no time to follow, will be the first time in the microblog reflected.

In addition to the real-time dissemination of information, the alarming speed of information dissemination is another feature of Weibo. Some stars ' words will also stir up tens of thousands of of their fans in a very short time. And each fan has more or less fans, and will produce two times forward. The transmission effect of this viral forwarding is incalculable. From this, we will naturally think that if through micro-blogging to promote products, the effect of how good, and I pay the cost of how low ah.

If you are a business owner, you may ask. How does the Enterprise conduct micro-blogging activities? This is the focus of this article.

Weibo is the creator of corporate image it does not produce much profit in a short time

Most business owners may ask, how much profit will it bring to the enterprise? If you think so, either you have to change your understanding of Weibo, or you should not have the idea of using microblog marketing. Weibo is unlikely to bring direct revenue to your business in a short period of time. Its role is to give your users an expression of their own, so that users understand the enterprise, shaping the corporate brand, while attracting potential users of such a platform. Understanding this, the following work is well carried out. In other words, only by understanding this, the following work can be carried out.

Micro-Blog content positioning should be reasonable and targeted blog to speak skills law

For some large and medium-sized enterprises, only open a microblog account may not be enough. Usually divided into two types, namely, the Executive ID and Enterprise official ID (of course, some enterprises if you want to do a better microblog marketing, can even add such as enterprise Activity ID, key product referral ID, employee ID, etc.). )。

1, executive ID positive, friendly, affinity and discretion

Let's talk about the executive ID first. As the executive of the enterprise, micro-Borrie can be more personalized, and fans to mingle, and actively answer the fan-related issues, do some industry-related exchanges. Show your affinity. These positive, friendly, and affinity feelings will naturally allow users to grade your corporate image invisibly.

2, Enterprise ID Professional, objective, normative

Professional things will always cause users to the enterprise, but the content must be objective and true. Otherwise omnipotent Weibo, through human flesh, find your flaws, the negative impact on the enterprise will be far-reaching. While enterprise IDs are managed by individuals, it's important to remember that you represent a company, not an individual. Usually, don't say "the weather is so good today", "do not know what to eat at home at night" and so on boring words.

At the same time the daily amount of hair, forwarding times, etc. to be standardized. For example, the volume and forwarding volume in 8-15, too much especially the significance of the blog or forward to give a person a brush screen feeling, most users will be very disgusted. The best can be sent by the Post also standard time period. Regular time to send a blog gives a person a sense of security.

Introduce some quality activities in combination with Weibo and fan audience features

The social nature of Weibo is very suitable for activities. The function of the activity is either to do the product promotion in short time or to increase the number of fans and promote the Enterprise brand. Regardless of the purpose, each of the activities must be planned, to be as good as possible to the public. Advertising is too heavy, there is no substantive content of activities, simply to fans of material rewards is not receiving any effect, increase the quality of the fans are also poor, not long, will also walk away.

In short, let your activities have substantive content and creativity. Rely on high content and creativity to promote fans to forward or participate. Concrete how to operate, we can refer to some of the best corporate micro bloggers. This article by www.hs345.com Original, forwarding please specify.