Brief discussion on how to do the search engine optimization for Weibo users

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A recent systematic study of Weibo rankings SEMBK's motto is no search SEO, micro-blog as a new marketing platform, do a good job in micro-blog SEO is also the focus of micro-blog marketing, micro-blog SEO optimization relative to the site optimization is relatively easy, do a good job of micro-blog SEO will bring considerable traffic to the site.

First, Tencent Weibo SEO for example: Tencent's search is divided into comprehensive search, user search, radio search, tag search and list search.

We search in the top right-hand corner search SEO when the page appears as follows:

First of all, the default is a comprehensive search, the synthesis of the Soviet Union from the two-step composition, on the part of the user's ranking, the second half of the broadcast rankings;

1, after the Tencent certification, the vast majority of users ranked in the front are Tencent certification.

2, the nickname contains SEO,

3, the certification material contains SEO.

4, the number of listeners more.

5, Tencent's own products outside the chain. We see the first name of the company Tencent Certification Materials have a encyclopedia of the link, as well as the Cobra's Baidu encyclopedia.

The lower part is the broadcast rank, the broadcast rank by default is by the time ranking, the newest release contains the SEO keyword the micro-blog to be ranked in front.

When we tag search for SEO, a large percentage of the ranking depends on the number of listeners, the first page is hundreds of thousands of of the audience, the more behind the audience less.

There are two rankings of radio search rankings, one by time and one by heat. The first two broadcasts in chronological order are popular broadcasts, followed by the latest broadcasts or broadcasts that contain keywords.

The main factors influencing the popularity of the broadcast by Heat are broadcast and commentary, and the number of broadcasts and comments is in front of the rankings.

Below look at Sina Weibo seo situation: Sina Weibo search name search, Unit search, school search, and tag search.

The factors that affect name search include the following:

1, the number of fans, the number of fans in the name search results ranked a large proportion.

2, whether the name contains keywords, the name if the exact match with the keyword to get a good ranking, contains the name of the keyword does not exactly match will get ranked.

3, URL contains keywords, Sina's URL is generally http://weibo.com/***

Keywords are generally in the * * *, ranking somewhat by the front, when we search SEO when ranked first in the URL is Http://weibo.com/seo, url in the SEO and keyword exactly match.

4, the introduction contains keywords.

We concluded that the name search results in the keyword red is the impact of the ranking factor, the only difference is that the keyword in the label does not affect the ranking of the name search results. Sina Weibo certification is almost not marketing search rankings.

Unit search, school search, tag search rankings are mainly the number of fans, many fans ranked front.

Summary Tencent micro-blog seo and Sina Weibo seo we found that the number of listeners and fans is the main factor in the ranking, and then the nickname contains keywords, we should be based on different micro-blog rankings of the factors to do a micro-blog seo.

Article Starting in: http://www.sembk.com/weiboseo/