Brief discussion on microblog marketing from the difference between microblog and traditional blog

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The popularity of micro-bo is obvious to all, Sina, NetEase and other large portals have opened a micro-Bo platform, Tencent also officially announced in the previous days to join the big camp. Weibo's potential for future development is so great that everyone is scrambling to share in this big business opportunity. Dare to eat Crab first batch of E-commerce network also wantonly use this opportunity to spread the website. As a result, website promotion has spawned a new way: Weibo promotion.

Weibo and traditional blog have similarities, but if the blog to promote the method and skills in the microblogging promotion is not advisable, after all, the two are essentially different.

First of all, the content of the form, the threshold level is different. Blog promotion is based on the content value, the content quality determines the effect of its promotion. While micro-blogging content is focused on instant messaging, the word limit determines the streamlining of content, thus reducing the threshold for content publishing and increasing the frequency with which users can update their tweets.

Secondly, the mode of communication is different from the channel of distribution. Blog promotion is mainly to adopt a one-to-many mode of communication, and Weibo not only has a One-to-many transmission mode, but also has a one-to-one, many pairs of one, many combinations of multiple forms. In the distribution channel blog is mainly to the computer for the transmission path, through the Web page to visit the blog. In addition, through mobile communication devices browsing WAP Mobile Phone page is also one of its forms of access. and meager can use mobile phone anytime, anywhere with information, message, on this basis to enlarge the use of mobile phone users potential.

Again, timeliness and interactivity are different. On this point, Weibo is better than a traditional blog. The reality of micro-blogging spreads faster, the immediacy is very strong, and the frequency of renewal plays a role in promoting interactivity. and traditional blog because of its content quality limit, update frequency is low, the interaction is far inferior to micro Bo.

It can be seen that the micro-Bo marketing in the interactive communication is the essence of its advantages, it can be through low-cost expansion and customer interaction to obtain a large number of followers, so as to achieve brand promotion effect. But in the process of interaction, do not blindly sell, this will only increase the user's aversion. On the contrary, in the content of high-quality more to add some of the content of public concern, so in the form of interaction indirectly to promote the site, so that marketing strategy can play well. The value of Weibo marketing is immeasurable, from the perspective of its audience behavior or marketing perspective. The use of micro-blogging advantages to create marketing value, so that the promotion of the site into a new stage of development is a trend today.

Author: Dingtaisa

Original Load Program supermarket network http://www.cxcs.com.cn

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