Brief discussion on some tips of using microblog marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since Sina launched the microblog, has been the attention. And the recent addition of Sohu, even more let micro-Bo controversy into the daylight. There is no doubt that Weibo is the most popular place, so it must become a lot of well-known enterprises military battleground, now many companies are beginning to try to promote their company's products or brands, but few operations success, but only one weekly, Cofco group and so some enterprises. For many enterprises, micro-bo marketing is just in the test phase, the lack of effective micro-blogging methods. The mistake is that Weibo promotion is constantly raising fans, so it has also formed a new industry-the sale of fans. In fact, micro-blog promotion of other media, there is a clear difference, it is more civilian and interactive. This also determines that the promotion of micro-blogging more attention to human and life-oriented. Any profit for the purpose of the hard wide, are destined to be Weibo fans abandoned.

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Among the many Weibo, Sina Weibo has the largest number of users, accounting for more than 67.7% of the mainstream microblogging market, of which mobile users reached 40%. Let me briefly introduce the following Sina Weibo marketing attention points:

1, the topic according to your target audience set the topic, is to set up the initial micro-blog content strategy, like a magazine editor set the magazine content strategy is similar. The ultimate goal of Weibo is to share content. For enterprises, the key to the use of social media is content strategy, content strategy = I hear your voice + I hear you say + I know what you say + the content measures to achieve the marketing goal.

2, the label set up can help you find the person you want to find, if the label is not set well, even if you have 10,000 fans are not used. Of course, different times need to use different labels, so that the search results can always be on the first page, so that you have the opportunity to be interested in the user.

3, make good use of popular topics per hour Hot topic ranking and daily Hot topic ranking are very useful, because these topics suitable for everyone on the microblog, and good planning into our marketing content, can increase by the user search probability. Generally in the Hot keyword plus double well number such as: #服装设计大赛 #.

4, Active search related topics in our industry Baidu know that users often ask questions summarized sorted out, the key keywords extracted such as: well-known fashion designers, clothing designer recruitment, clothing design works ... At any time to focus on micro-blogging users to discuss content, active search, active to interact with users.

5, the establishment of a regular update frequency 6-20 daily, one hours can be issued 1-2, frequency and rhythm to grasp the bad, will let fans lose.

6, let the content has "serial" for example a day recommend a good work or hot information, weekly release activity results, serial will let the fan's active degree increase.

7, Planning good post time Weibo has several peaks, to work, lunch break, 4 o'clock in the afternoon after the evening 8 o'clock, to seize these peak time to post, can produce high reading rate and high forwarding rate.

8, use the best use of attention, in your microblog promotion of the early days, attention can let you quickly gather fans. For Sina, a maximum of 500 people per day is concerned, with a ceiling of 2000 people.

9, activities must be regularly organized activities, activities can bring rapid growth of fans, and increase the loyalty and establish a competitor with the partition.

10, interaction to create meaningful experiences (experience) and interactions (interaction). Only by doing these two points can customers and prospects communicate with you to share your content.

Familiarity with the above features, combined with their own industry features, allows you to quickly expand your fans to 5000 people. Finally want to say some, microblogging promotion like other network promotion media, it is necessary to spend a lot of time and energy to manage. If you think you can add thousands of fans, you're wrong. Because your ultimate goal is to expect to profit through Weibo. So you should focus more on: How to guide your fans and turn the traffic into sales.

This article is provided by Beijing clothing Talent Network www.cfw.cn/jobs/, if need to reprint please indicate the source. China Fashion Design Competition Sina Weibo: http://t.sina.com.cn/fashion888, Welcome to Exchange Weibo marketing skills.