Briefly talking about several maintenance points of marketing website

Compared with the general corporate Web site, marketing-oriented sites have obvious differences. For example, good search engine performance, good user experience, which also determines the marketing of the site to build a different. In short, the marketing site is not a work of art, such sites must be designed to be clear, so as to facilitate user browsing. A good marketing site can be a good way to translate visitors into the customer of the enterprise. Marketing-oriented web site operation, the maintenance and operation of the site also put forward certain requirements.

1. Website content Update

In the current era of information explosion, Internet users when browsing the corporate Web site, the most concern is the site is the need for information, reliability and timeliness of information. A marketing site after the completion of the online, in order to play as far as possible the role of marketing web site, and let more visitors into the customer, an essential requirement is to update the content of the site in a timely manner. Therefore, it is necessary to study and track the latest industry trends, and in the site timely release of the company's latest products, prices and services and other information, so as to maintain the information in the site is the latest news.

2. Maintain website security

The opening up of the marketing Web site not only provides convenience for the enterprise to publish business information, but also makes it easy for customers to buy the goods in the website. But this feature of the marketing web site also poses a potential threat to the security of the site. Therefore, the maintenance of the site is an indispensable part of the work is to ensure the safe operation of the site. From the site's security perspective, we need to ensure the normal operation of the website business system, but also to ensure that business information is not leaked. In addition, the site's maintenance managers also need to constantly explore the site's weaknesses and security vulnerabilities, and timely repair and improvement.

3. Analyze Web Site traffic data

Web site after the successful online, the level of traffic directly related to the site's operation and survival. The number of visits to a website directly reflects the popularity of the site and the development prospects of the strength. For marketing-oriented websites, the statistics of traffic is also an important part of website maintenance. Through the analysis of the traffic data, you can understand the advantages and disadvantages of the site, so that the corresponding changes to the site. Access to the data analysis can also facilitate the selection of more appropriate Web site promotion means.

4. User information collection and timely feedback

To some extent, the marketing site is a dynamic site, with strong interactivity. Many marketing websites will set up special guest books, e-mail lists and other information publishing and storage system, thus providing a platform for communication with users. These platforms can be used to collect comments or suggestions from visitors to the site and to understand the needs of the users. In the daily maintenance of the website, it is necessary to deal with the feedback information of the users on the platform in time, and ensure the user can get satisfactory reply in the shortest time. Since the message visitors can often become a potential customer base of the site, so after giving the necessary attention, can continuously expand the site's customer base.