Bright net Yang Gu: Mobile Internet becomes the tool of expression of opinion

Bright NET CEO Yang Gu

News and Information December 18, 2012, 2012 China Internet Economic Forum will be held in Beijing Marriott Hotel. The conference to "the people in the ascendant, the world" as the theme, focusing on network advertising and new media, in-depth focus on the financial Internet development trend. Bright NET CEO Yang Gu a keynote address.

Yang Gu said that today's mobile internet, full of too much irrational, too much emotional expression, seems to have become a vent to their feelings of a tool, now mobile Internet more as an expression of the tool.

The following is a transcript of the speech:

Yang Gu: Ladies and gentlemen, thank you, good afternoon. Thank the organizers of the Forum, but also thank the host gold wrong knife.

Today I would like to take this forum to share with you some of the work we have done on the Internet, especially the mobile internet.

Today my introduction from a very small incision into, is that we do a small tool, called the Cloud medicine, we are positioned as a mobile platform for drug surveillance. This seems to be a relatively small topic, indeed, this work in our bright net is a just beginning, but I think I take it as a sparrow, we through it to bring the internet thinking.

Now the mobile internet is a kind of what the status quo, it's inside the flaw I made a list, now according to statistics, access to mobile internet users have greatly exceeded the use of traditional PC to the Internet users, it is now the people do not talk about Weibo is completely outdated a situation. It can be said that everyone here is mobile internet users.

But I would say today's mobile internet is full of irrational, too much emotional expression, seems to have become a person to vent their feelings of a tool, now mobile Internet more as an expression of the tool, mobile Internet Let the dissatisfied people met, before we want to find a with their own property has dissatisfaction , you knock other people's door to knock, now have a mobile internet, with micro-blog, we have to do this thing more easily.

A few days ago in the east four ring outside, several community owners strung together to protest the Beijing-Shenyang Expressway to their noise nuisance, no mobile internet before it is difficult to imagine.

Mobile Internet for everyone, I think for our internet practitioners are not happy, so far I do not seem to hear which practitioners proudly say, I do mobile internet I am very profitable, I make a lot of money. So now the mobile internet has either become a game for the brave or a game that the old dare to play.

We compare the difference between Internet and mobile Internet, I think from my point of view, a big difference in the mobile internet, the more lack of authoritative information, we began from the central government, all levels of government, local governments and government departments, have a strong sense of internet, to build their own official website, The task of making the Internet an important platform for communication with the public has begun. We in Beijing want to know that they have been detained a few traffic police, we went to the Beijing bureau of the website to find out, when our driver's license should be changed, to check, now more and more things can be solved through the Internet, the traditional internet has been more and more rely on us. But up to this day, I don't seem to have heard that government departments or local governments have put their own processes into the mobile Internet, and that there is an official microblog, which is just a matter of releasing some information, listening to a little public opinion, and just doing something.

Now the unofficial message on the mobile Internet, which greatly affects the user's reliance on the mobile internet and delays its commercialization, will naturally affect the normal impact of most practitioners ' business.

Here are some of the things we do on the Internet and the mobile Internet. The bright net enters the Internet domain is on January 1, 1998, is the old-brand news website, now we are also one of national team, central website. Maybe our fields are a little bit apart from the economy and the industry. However, in today's comprehensive construction of a well-off society, everyone from the problem of food and clothing, began to pursue the spirit of the world today, these areas seem to become hot up.

In the founding of more than 30 years, 1949 until the 80 's, in the education sector there is only a newspaper, "Guangming", in the medical and health sector, there is only a newspaper, is "Guangming", so bright this brand, in education, health, has its profound impact. Because of this, we have a little bit of power in the field of UNESCO, we will rely on the authority and the vast number of readers of his brand trust is quickly transplanted to our Internet station.

Our influence in the field of health, and the line of business in front of the website, like Sina, Tencent, Sohu compared to a larger gap, but in the national system in the focus of the site, we now slightly ahead of a point, now ranked first, this is a traditional advantage of the transformation over, relatively easy to do.

That's why we've spent a little bit of our energy on traditional strengths, the field of teaching science and technology, drug supervision is the field of our exerting force, these years Sanlu incident, a variety of drug addition, people to food for the day, one is food, one is life-saving medicine, if we eat things are not at ease, It can be said that all of our people want to live a down-to-earth life, can be said to be the Arabian Nights.

We're talking today about the internet lighting life, first of all, through the construction of our network, especially the new technology of mobile Internet, we are now doing some of the various departments in the country, to improve people's livelihood, especially the food, medicine, some work, it and the people's lives linked to light up our lives.

When considering entering the health field, we think of working with some authoritative departments. There are also many providers of medical, health and pharmaceutical information available on the Internet, but I do not fully investigate, most of which are provided by commercial organizations. In China, especially in the case of drug safety, we still believe in the party and the government. But if we are totally dependent on the government to do it on the Internet, I think we have to wait a long time. Now the FDA has put some of its own information on the Internet, but that's not enough.

Some of our technologies in the mobile internet can be combined with the willingness of drug regulators to serve the people, to provide authoritative information, and we use technology to bring these information services to the vast majority of patients and netizens.

I have a couple of technical combinations here, and I'm just saying. We are in the field of mobile Internet, we have done less than three years of work, we do a few platforms, called the bright cloud media, this is our media Mobile information, now we have access to the information terminals, including computers, mobile phones, all kinds of smart phones, but also including the car GPS, The Audi A3 uses the information that our light cloud media provides, there are TV set-top boxes, as well as Unicom, China Telecom to provide intelligent terminals, so we do mobile internet drug safety information services, put it on the phone, or on the smart terminal, but we now take the first step.

Second, we are now in the promotion of two major initiatives, for many commercial sites is an impossible complete task, or a very expensive task. But with the background of the bright net, and our advantages in the car, we easily achieved. One is we and several major carriers pre-installed cooperation, now we and the three major operators have pre-installed agreement, each operator pre-installed our 2 million mobile customer terminals, this is no cost. The central authorities have made the document, and we have done it as a propaganda mission.

Finally, I want to say, our bright net is technology driven, but we can not include all the technology, we are more to do a method platform, but also hope that through our platform, through our authoritative platform for building, first we win the national authorities and the vast number of mobile internet users of information, With this kind of information support, I think our mobile internet peers can at a very small cost, to win the past want to do and do not do a lot of things, that is, access to an authoritative information channels, access to the vast number of mobile phone users, mobile netizens trust, through the bright net of cooperation, can be faster, low-cost solution. Our attitude is open and we hope to reach more friends through today. Thank you.