Britain opens up a big data age

In the UK, big data has long been more than just a hot new term in a science forum, with a growing number of government-invested, already-running university data research centers, and a growing business effort, which clearly shows that Britain is opening up an era of big data technology.

The government has used large data as a "new economic growth point"

In recent years, the UK economy has been in a slump and the weak economy has strained government spending. In such a severe financial background, the British government is more eager to support the development of new High-tech technology to enhance the country's scientific and technological strength in the international competition, to create new scientific and technological leadership areas and economic growth points, thus driving the overall economic development.

The idea of large data is in line with the national strategic Plan of the British Government at the present stage, and it has given Britain a new generation of technological revolution. Willetts, British University and Science secretary of State, said that the government's increased investment in large data technology will help ensure the development of large data in the field of scientific research, the construction of data analysis systems and talent echelon, thus attracting private capital investment follow-up, promote its active application in business, agriculture and other fields, Thus occupying the vantage point of the big data age.

The UK government's big data strategy is more about action than slogans. In 2013, the British government invested 189 million pounds in developing large data technology. This year, the British government has also put out 73 million pounds into the development of large data technology. Includes: The application of large data technology in 55 government data analysis projects, the establishment of large data research center based on the investment of higher institutions of education, and the active promotion of the major data core business in universities such as Oxford University and London University.

At the same time, the British government has established a "British Data bank," said the data.gov.uk website, through this open platform to publish government information on public affairs. The creation of this platform provides the public with an official exit that facilitates the retrieval, invocation, and validation of government data information. At the same time, the British people can also on the platform for the government's fiscal policy, spending proposals to advise. Britain is even eager to further support and develop large data technology in the fields of science, technology, commerce and agriculture through the full disclosure of government data, and to support relevant enterprises to innovate and research and find new economic growth points to stimulate their economic development.

In recent years, the British government, through large data technology, the release of various levels of data resources on the public platform, and through the efficient use of these data to improve the efficiency of government departments, stimulating other institutions in data acquisition and use of enthusiasm, directly or indirectly for the United Kingdom increased by nearly 49 billion to 66 billion pounds of income The British government predicts that by 2017, large data technology will provide 58,000 new jobs for the UK and directly or indirectly bring 216 billion of pounds of economic growth. The emergence of large data has greatly promoted the change of the working mode of government and related public institutions, and promoted the research and development of large data-related industrial chain. In business, there are more new product types and market forms that can be developed with the help of its technology, which further opens up the innovation ability and competitiveness of the enterprise.

Large data applications change traditional business models

Large data can be used to create value because, in today's society, relying on the analysis of relevant political and economics data is increasingly becoming an important reference for senior managers to make decisions. Economic statements and technical reports, which appear to be more scientific and objective than "empiricism", have become an important tool for various research institutions to provide advice to policymakers, and large data technologies cater to such needs.

The shift has been particularly pronounced in the UK's retail sector. The famous British supermarket chain Texco in its marketing system through the customer's shopping content, credit card amount and other consumption details and the use of questionnaires, customer service visits and other after-sales service behavior of each customer's related shopping information data collection and processing. Then, with the help of computer and correlative mathematic model, the data obtained are analyzed, and the consumption habits and potential demand of customers are speculated. In this way, the operators can analyze the possible commercial selling points, make different recommendation service for different customers, and carry out marketing activities. Such data application patterns have been widely used in many e-commerce companies.

In order to increase revenues, British Airways is keen to save costs and explore new consumer potential by using consumer data to rationally deploy the operational configuration of its flights. By working with the world's leading hotel companies to obtain information on the vast number of data stored in the relevant database, to recommend to passengers the corresponding travel accommodation services, so that it can feel better service quality, improve its membership in the hearts of the brand image. British Airways is actively working with data companies to apply large data technology to the business sector, predicting potential flow of people, and translating data analysis results into tangible commercial profits. Such successful cases have instructive significance in changing the mode of service and management in the field of logistics and transportation.

Britain aspires to be the leader of the big data age

As the birthplace of the Industrial Revolution, the United Kingdom's scientific and technological innovation and scientific research team is still the world's leading, it has the world's best institutions of higher learning, its computer processing capacity research, artificial intelligence automation, computer hardware and software development and other High-tech fields of scientific research strength and achievements are among the top. A good scientific foundation and technical reserve coupled with the first-open big Data national strategy gives Britons real reason to believe that they can still occupy a place in the new technological revolution.

ODI (the Open data Cato) was founded in the United Kingdom in May 2012. It uses Internet technology to aggregate data from people all over the world to a platform, using new technologies such as cloud storage to achieve mass storage. This platform is of great help in integrating all the data from different countries, different industries and different types of people. At the same time, ODI's research scope is very extensive, it not only receives and stores the data, more importantly is facing the big data application launches the research.

The big data revolution has touched Britain's various industries, the government has opened up financial data, research institutions have been set up, business has begun, and Britons have embraced big data technology. "The big Data age will open the next industrial revolution," said Maude, the British government's Cabinet Office minister, "that the Industrial revolution 200 years ago has created history in unprecedented ways, and now we are producing and providing services in the form of big data." After the decline of recent years, the days of the Empire are eager to build in the large data age they have been brilliant.