British 14-Year-old "Jam Boy" entrepreneurship 9 years as a millionaire

The age of 14 years, in the eyes of many Chinese students, besides reading can do?

A 23-year-old man who is not a rich second-generation, not a second generation, has become a millionaire through his 9 years of entrepreneurship. The inspirational man's name is Freches Dohdi, with his entrepreneurial dream, he went to Guangzhou to share his story with students ——— "If you ask me what is the advantage of starting a business in my youth, I will tell you that you are not afraid to lose because you have nothing to lose." If you ask me the secret of success, can be copied, I can only tell you a word, tiandaochouqin. ”

Entrepreneurial story: "Grandma's Jam" made into a brand

In Britain, people used to put jam on the pastry of breakfast or afternoon tea, and jam was the essential food for every household. Freches, 14 years old, was very interested in her grandmother's hand-made jam and spent an afternoon learning her grandmother's secret recipe. Later, Freches felt that the taste of jam should be more diversified, so he went to the supermarket to buy more fruit, home made of jam.

He first tasted the jam to the neighbors, and everyone said he liked it and was willing to buy it for a long time. Freches was so happy that he got into the kitchen as soon as he was free, and made a variety of jam.

More rarely, he has also been encouraged by school teachers ——— the UK's junior high School has included business coaching in the curriculum, encouraging children to participate more in http://www.aliyun.com/zixun/aggregation/35575.html "> Social Practice , and provide a certain amount of funds and resources to support.

Freches's teacher Kevin is raving about his jam business, and in class he often tells Freches about his jam story and business progress, and his classmates nicknamed him ——— "Jam Boy".

Even though he finished his homework every day and immediately went into jam, one weeks to produce 1000 cans of jam, Jam Boy's jam still in short supply, he began to wonder if he should find a factory to work with himself to make jam mass production. And in terms of sales channels, he hopes the local supermarkets can accept his jam.

The way to operate: Break the tradition of doing "cool" trademarks

Two years later, Freches waited for an opportunity: a large British supermarket chain, Waitrose, was looking for new products for the supermarket.

Freches knows that to stand out in a multitude of products, he needs to find a "selling point". He found that over the past few decades, British jam has been selling poorly because jams have not changed for decades, and jams have been considered unhealthy foods, 70%-80% of them are sugar and contain many additives, and the jam on supermarket shelves has been the same for decades. I decided to break the tradition and do some new jam with no additives. After experimenting with dozens of recipes, he finally went to the supermarket with a sign of "pure fruit jam".

The food director of the supermarket affirmed the idea of "pure fruit jam", but in the face of a 16-year-old who did not have a trademark, no pricing, no guarantee of continuous supply of jam, eventually shook his head.