British fashion brand Electric dealer Asos recently became the "Guest of Beauty"

Abstract: After the sale of fake waves, Poly-mei excellent products do not seem to have been too many from the international brand of criticism and pressure, on the contrary, high Gao Ta seems to be a positive response to the initiative. August 28 News, billion state power network, the latest learned that the British fashion brand electric dealer Asos Huges

After the "sales leave" turmoil, poly-Mei products do not seem to have been too many from the international brand of criticism and pressure, on the contrary, high Gao Ta seems to be a positive response to the initiative.

August 28 news, Billion power network, the latest learned that the British fashion brand electric Asos recently officially become poly-Mei Excellent products "Guest", successfully settled in its open platform.

Billion power network to understand that Poly-Mei excellent products are currently Asos defined as the first fashion brand in the United Kingdom, the introduction of its products include the trend of men's, women's two series, and has been in its brand special sales channel in the more important position.

In order to attract passenger flow, poly-beauty ASOS Special stores also played 50 percent or even lower signs. However, billion power network compared with the ASOS official website of the same goods, these 50 percent of the sale of goods is not the new season, so it is difficult to call the real sense of "starting."

Similarly, because the cat is doing a "new fashion" marketing campaign, ASOS-day cat flagship store on the line of goods basically with the official website to maintain consistent.

Another noteworthy phenomenon is that Poly-Mei excellent products are currently on the line of the Asos goods are basically from wangfujing, shippers and after-sales service side is also wangfujing. However, in Wangfujing Online mall did not find any ASOS related products. This shows that Wangfujing department stores below the physical store is poly-Mei excellent products supplier.

In addition, billion power network found, in addition to the United States excellent Products PC official website in the synchronous launch of ASOS special selling topics, but also in the micro-letter, app client to do the corresponding promotional activities.

In fact, the billion power network to check the overseas media on the relevant reports of Asos learned that its overseas business expansion is not very smooth, its international market growth began to slow down, but activities to promote the cost has been significantly increased. According to the data, Asos's retail sales in the UK grew by 43%, while the more profitable international business sales rose by only 17%.

"However, all customer metrics, including active users, new users, order frequencies, and so on, are very positive," he said. As the world's leading online fashion retailer, we are concentrating on promoting ASOS business models globally. "ASOS CEO Nick Robertson explains.

Thus, although Asos in the domestic establishment of the civil Service network for merchandise sales, but, the choice of the cat, Poly-Mei excellent products in the field of apparel, the absolute user resources of the electric business platform, can effectively reduce marketing costs.

However, some people in the industry have reservations about this. People familiar with the matter said that Asos and the domestic another fashion limited special sale of a product will have had cooperation, but the effect is not all right.

But on the one hand, as just out of the haze of the beauty of the beautiful goods, with the help of the introduction of Asos from Wangfujing, it seems to be the platform for rectification.

However, some people in the industry pointed out that the Poly-Mei excellent products still failed to obtain the official authorization of ASOS, just take the wangfujing as a springboard, indirect control of sourcing. After decisively cutting off the luxury sector, we need to be more cautious about the extradition of international market brands.

Fortunately, Poly-Mei excellent product of their own business performance is sound, although the period of decline in the flow of obvious, but the overall performance has not been "sold false" too many twists and turns. In its second-quarter earnings, the newly released aggregate net revenue was $154.4 million trillion, up 41.9% from a year earlier, with a net profit of 15.4 million dollars, up 53.6% from a year earlier.