British fashion dealer Net-a-porter announced on July 9 to launch its own sports apparel category

Absrtact: July 1 News, billion power network learned that the British fashion electric dealer Net-a-porter announced on July 9 to launch their own sports apparel category, named Net-a-sporter. This category will launch 37 brands, including tennis, yoga, golf and other

July 1 news, billion power network learned that the British fashion electric dealer Net-a-porter announced on July 9 to launch their own sports apparel category, named Net-a-sporter. This category will launch 37 brands for 11 sports, including tennis, yoga, and golf.

With more and more fashionable people thinking that staying healthy is the best fashion, Net-a-porter is also starting to change its sales strategy to cater to the needs of customers.

Alison Loehnis, chairman of Net-a-porter, said Net-a-sporter's original idea had been formed 6 months ago, and Net-a-porter has started working with designers Adidas and Nike's series of sportswear, And hope to be able to create a variety of sports clothing category.

Net-a-porter chairman Alison Loehnis also revealed that the launch of a series of more high-end sports brands, will be combined with the target user's personal style and sports use to choose the goods sold. Because many female consumers choose to go to breakfast after the morning workout and not change their clothes, net-a-porter specially designed a series called ' après Sport ', which means that they can do other things directly after they have finished exercising.

Net-a-porter also conducted a survey of its existing customers, which found that all the items associated with fitness continued to rise, and that female consumers around the world became increasingly active. To this end, net-a-porter speed up the construction of sports apparel category.