British fashion electric dealer Asos has gradually lost the leading position of the founder of Fashion electric Power

Absrtact: August 7 News, the British fashion electric ASOS has begun to lose the leading position of the founder of fashion electricity, but also in a state of high valuation. Although Asos's share price has fallen by 62% per cent at the start of the year, industry insiders believe Asos's share price will

The News of August 7, the British fashion ASOS has begun to lose the founder of the fashion of the leading position, but also in a state of high valuation. Although Asos's share price has fallen by 62% per cent at the start of the year, industry insiders believe Asos's share price will fall by another 38% to reach the EC's index.

Although the current environment of the United Kingdom is a favorable condition for ASOS, but the observation of ASOS competitors can see that the current market competition in the fashion electricity is very fierce. At present, the whole clothing market situation is not stable, and the new fashion brand new look 40 percent strategy and Topshop 25 percent strategy of the ASOS business has been impacted.

Industry analysts said that Asos's fashion pioneer status is under threat, from Topshop choose Fashion Zalando as a channel to sell can be inferred, Asos want to maintain their competitive advantage has not been realistic.

Analysts expect the pre-tax profit of Asos to reach £ 42.5 million this year, below the ASOS plan of 45 million pounds, and to ensure market stability before the end of the season.

A cursory view of Asos's Australian web site has shown that regional pricing is not yet a mechanism, and this will have a negative impact on global sales in the fourth quarter of Asos. Asos to maintain their status, it is necessary to make timely adjustments.

A few days ago Asos located in Barnsley Warehouse suffered a major fire, resulting in the suspension of the site operation. The company's profits are expected to fall for the second time in 3 months, despite a return to normal, but affected by a slowdown in sales growth.