British "Guardian" web site traffic slide The mode of running a newspaper has been questioned

Sina Science and technology news Beijing time, August 18, the latest data show that after the news group eavesdropping scandal, the British "guardian" became Britain's most popular Sunday newspaper, but the newspaper's readership in July still fell.　　According to comscore, traffic on the Guardian's UK web site fell by 2.5% in July, while the Daily Mail and the Sun's website increased by 5.2% and 15% per cent on a month-on-month basis. The Guardian has a history of 190 years, with its parent company having a 97 million dollar operating deficit last year. The figures raise questions about the Guardian's newspaper model. Andrew Miller, the company's CEO, said in June this year that the Guardian would run out of all cash in 3-5 years without a reorganization, Enders analysis media industry analyst Grass Macabi (Douglas McCabe) said: "The Guardian of Andrew Miller The survey report is expensive but does not have much impact on the development of the business. The work done by the newspaper can only temporarily slow down the speed of the landslide. "The publication of the Guardian's print edition fell 10% per cent in July, up from the average decline of 8.8% in the UK newspaper industry, according to data published by the Media Research Institute ABC. The Guardian said the decline was due to the newspaper's discontinuation of the international version of its circulation and that the Guardian's international edition would be discontinued later this year.　　Excluding the international version, the Guardian's print edition fell 2.2% year-on-year in July. Dunlop Hayley Dunlop, a Guardian spokesman, said the decline in circulation had made the Guardian the best performing newspaper in Britain in July.　　She also said that, according to the newspaper's own data, July site traffic increased compared to June. Panmure Gordon Eriks Degrut, a media analyst at Akwx DeGroote, said advertisers were putting more money into cheap tabloid newspapers as the overall decline in newspaper circulation. "Tabloid newspapers have a much slower pace of landslides than the entire industry," he says. "(Chu Yue)