British medium: Samsung wants to take back the market from the curved screen smartphone

Samsung is trying to reshape its market leadership, and it is hard for rivals to replicate the technology to create curved-screen handsets, Reuters reported November 13. In millet, Lenovo, such as the introduction of price concessions, full-featured touch-screen mobile phone surrounded by, Samsung is facing the three years of the worst profit year. Analysts said Samsung may have fallen by nearly one-third this year, and the company is developing more affordable handsets to face the challenges, but high-tech high-end market-oriented handsets are more conducive to Samsung's market competition. Samsung Noteedge Designers said that the entire mobile phone market is moving towards the big screen, direct-screen mobile phones are difficult to have a unique design to win the market, but the arc-screen design is full of creativity, can well overcome this. Data map so Samsung to create curved screen Galaxynoteedge, hoping to stand out in a series of straight-screen mobile phones. But to make a profit, it still relies on increasing efficiency, reducing production costs, and attracting software developers to tailor their applications. Noteedge is not the first use of curved screen mobile phones, arc screen design is not just a gimmick, it also provides some convenient procedures, the implementation of personalized customization. NoteEdge10 months later in Japan and South Korea have sales, in the United States will also be available for sale. In Korea, the price is close to 1000 U.S. dollars (about 6120 yuan), the product was sold to obtain a good technical evaluation, a strong refutation of Samsung products have declined the view. Samsung declined to disclose Noteedge initial sales and expected profit margins, but the company stressed that the professional arc-screen design technology used to improve the cost of mobile phones, prices may be expensive, in the Korean retail price than the Samsung direct-screen mobile phone Note4 high 100 U.S. dollars (about 612 yuan). Although the Arc-screen design makes Samsung stand out, the high-end handset market still has fierce competition from Apple's IPHONE6,,LG G3 and HTC's M8 handsets. Samsung and rival LG, the only company that has so far been able to produce curved phones on a large scale, have invested more money in the development of organic light-emitting diode technology, which analysts say will make it hard for rivals to emulate such a large technology investment. In addition, each major component needs to be redesigned to adapt to the arc screen, batteries, circuit boards and touch screen layer need further improvement to match the arc screen, only mass production, to avoid high unit costs create a vicious circle. Samsung also needs to convince consumers that arcs are more convenient and efficient than direct-screen operations, and to do this must allow programmers to develop the right software for them, fully displaying the advantages of curved screens, and persuading developers to invest in this base product. Every time the mobile phone industry changes, analysts say, the way people interact has changed, and Samsung's flexible curved phone is about to open a new way of interacting with mobile devices. (Internship compilation: Liu SA review: Chen)