British retailer John Lewis opens glasses center to attract customers

Absrtact: August 22 news, billion power network learned that British retailer John Lewis has opened an optical center in its Westfield Stratford branch, hoping to attract more customers to the department store to spend. If this strategy can achieve

August 22 News, billion power network learned that British retailer John Lewis recently in its Westfield Stratford branch opened a glasses center, hope that this measure to attract more customers to the department store to spend.

If the strategy succeeds, John Lewis will also launch the optical Center at other outlets. This is part of the extra shop service strategy that John Lewis has been providing to attract customers.

Today's high street retailers want customers to stay in the store for more time and build a lot of coffee shops, juice bars and food streets to keep more customers in the hope of attracting people who like to shop online.

John Lewis's Optical Center can provide customers with 3D-scan eye tests that help customers check for eye diseases that can be prevented earlier. After inspection, customers can go to Armani, Prada and Ray-ban and other glasses shop to buy the right glasses.

John Lewis's Cardiff branch will also set up other types of optical centers to work with Luxottica Group, the world's largest optical company, to run this new customer-attracting activity.

Last year, eight John Lewis's department stores worked with travel company Kuoni to book vacation trips directly in these stores. The Chocolat Hotel also has two small branches in John Lewis department store, and plans to open a few more such small branches.

As a result of the impact of e-commerce, retailers Tesco and Asda are also taking the same strategy to attract consumers, such as Tesco in its shops to open high-end coffee chain restaurant harris&hoole and Giraffe.