British search engine Marketing market booming

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Before the opening of the Search engine Strategy conference in London, Chris Sherman A positive analysis of the UK's search engine marketing (SEM) market based on E-consultancy's report and his observations, Jon Qiu the first time on the Howtosem blog to translate and release the main content, and now I rearrange and publish again, looking forward to the London meeting to provide useful background information.

British search engine Marketing market booming

Author: Chris Sherman, translation: Jon Qiu; Compiling: Inway Ni

E-consultancy's report found that in 2005, Britain's search engine marketing market grew at a doubling rate and is expected to reach 2-digit growth this year.

In E-consultancy's 2006 Search Marketing Buyers ' guide, the report shows that by the end of 2006, the British search engine marketing market will be estimated to be 1.41 billion pounds (2.6 billion U.S. dollars) of the scale, equivalent to both paid search and natural search optimization will achieve a growth rate of 65%. This growth rate is based on the UK market in 2005, the search engine 855 million pounds (1.7 billion U.S. dollars) consumption scale calculated.

Paid search will account for most of this, reaching 1.26 billion pounds (2.4 billion U.S. dollars), accounting for 90% of the market size. Of course, the money is mainly divided by several giants, such as Google, Yahoo and MSN.

More noteworthy is that the UK's natural SEO is also a prosperous, e-consultancy estimated that the SEO by the end of 2006 market value will reach 1.47 pounds (276 million U.S. dollars), compared to 2005 of 98 million pounds (184 million U.S. dollars) growth of 50%.

What drives such high growth rates?

Market demand is the first factor in the growth of paid advertising. Online advertising already accounts for 8% of the UK's advertising industry, according to IAB, where One-fourth of the current media consumption is online. Online paid advertising provides advertisers with a way to reduce the gap between traditional and online advertising.

Internet applications in the UK continue to grow, and marketers are more savvy about how search users are "in search" and have the potential to be turned into deals by effectively searching for ads to attract their attention.

In natural search SEO, E-consultancy agrees with Jupiter research, saying that up to 80% of business clicks come from natural search rankings. In addition, search marketers are baffled by the fact that the ROI of paid search ads is not as attractive as it used to be because of the proliferation of keywords, and that the ROI of Natural Search optimization (SEO) has become more accurate due to improved analytical tools and technology.

As the natural search rankings are more recognized as a necessary complement to paid search rankings, the application of SEO has increasingly become a strategic tool. As more companies emphasize ethical technology (both compliant technology), SEO implementation process is becoming more transparent. And the fear of fraudulent clicks has forced more companies to turn to SEO.

As search and other online marketing tools and traditional offline marketing tools continue to integrate, companies are increasingly looking to search as part of the overall marketing plan. Knowledge and confusion are growing at the same time, but the report shows that search marketing has been recognized by many corporate board levels.

4 Major trends

E-consultancy found that 4 major trends are driving the UK's search marketing market

1:2006, SEO market growth will continue to accelerate growth, because more market personnel have recognized the importance and value of natural search rankings;
2: Marketers are more concerned about ROI of paid search (ROI);
3: Search marketing is being added to the overall marketing plan as a strategic tool;
4: The Moral seo (standardized SEO) the need for awareness is growing.

Search Engine Marketing Cost

E-consultancy Another report 〈seo best Practice Guide, which lists the cost of SEO and paid advertising programs. There are two main modes of charge, one is to pay by the day, no more than the maximum negotiated costs; a pay-for-effect, usually used for paid search ads.

SEO prices, the lowest is about 2000 pounds (3800 U.S. dollars) from the beginning, which is relatively simple for small and medium-sized enterprises, the highest can reach more than tens of thousands of pounds, when the long-term planning for large enterprises.

The usual daily charges for search marketing services listed in the guide are between £ 500-1000 (USD 940-1900). SEO usually first charge a project start-up fee, and then charge monthly management and reporting costs. Depending on the project, the project start-up cost is between 1000-6000 pounds (USD 1900-11000 USD).

Supplementary reading:

Search engine Strategy Conference (Search Engine Strategies Conference & Expo, hereinafter referred to as the SES conference) is an international conference organized by incisive media company worldwide. Meeting the search engine marketing and search engine optimization into a theme, each can attract a large number of well-known Internet companies, search engine services, agents and enterprises to participate.

The SES conference is organized in the world famous cities by touring, has already undertaken the SES meeting City to have the United States New York, Chicago, Miami, San Jose, Toronto of Canada, Paris of France, Munich of Germany, British London, Stockholm of Sweden, Tokyo of Japan. Most host cities have developed SES into a yearly fixed form. 2006 Search strategy Engine The conference will be held in Nanjing March 17, 2006-March 18, the first time China has hosted this international conference.