Broad prospects for cloud computing applications

Using cloud computing technology, Google launched a full-scale attack on Microsoft. Schmidt, a computer scientist, struggled with Microsoft for most of his career, but watched Microsoft beat rivals. And with the rise of cloud computing technology, Schmidt has a new opportunity.

At Sun's position as technical director, Schmidt was also able to stick to Microsoft's objections. And when he was a Novell CEO, Schmidt had no way of doing it, and he even thought that any teasing of Microsoft's rivals would be foolish, which would only spark anger at Microsoft.

6 years ago, Schmidt joined Google and became CEO, and now Google has become one of the most innovative and powerful manufacturers in the computer industry, leading the internet search and advertising sector. With its rich resources and focus on new markets, Google has started offering popular information-processing tools, such as word processing and spreadsheets, that hit Microsoft's life-gate.

Google The growing rivalry between the and Microsoft will be an epic business war that will have a significant impact on the success and development of two of companies, as well as how consumers and businesses work, shop, communicate and "live their digital lives".

Google The thinks this will happen in remote data center servers, where users can access these services via many wired and wireless devices, the so-called "cloud computing" (cloud computing), and Microsoft believes the future lies in the Web, but its focus remains on its desktop PC software. And that is the source of their conflict.

When Google launched a software package named Google Apps earlier this year, no one thought Microsoft would be completely defeated, Mr Schmidt said. Google Apps is a simplified version of Microsoft Office, which Google offers to consumers for free.

Mr. Schmidt said that Google Apps is just one step in Google's plan to provide users with greater computing power via the Internet. For most people, computers are complex and unreliable, he says. If Google were able to provide computing services via the web, it would be a real improvement in the computing experience.

With the speed of Internet connection and the improvement of Internet software, "cloud computing" can accomplish more and more tasks, Schmidt said. He says the 90% computing tasks can be done through "cloud computing", which includes almost all the business computing tasks and the tasks of white-collar workers.

Mr Schmidt believes that no matter how hard he tries to avoid angering Microsoft, the friction between Google and Microsoft is inevitable. Of course, Microsoft will not stagnate, it has invested billions of of dollars in search and internet advertising to catch up with Google, but so far has not been successful. They also struggle with each other in other areas, such as web maps, online video, and mobile software.

David, a Harvard Business School professor, says the basic Google model is all the rules that try to change the world of software. If Google succeeds, he says, much of the value Microsoft is offering will be wiped out.

For Microsoft, Mr Schmidt's remarks were no different from the gauntlet. The traditional software installed on a computer is fundamental to Microsoft, and its officials believe that the idea of a 90% computing task moving to a web-based "cloud computing" environment is a fantasy.

Lex, the head of Microsoft's corporate sector, said it was wrong to compare the current market with the future market. In the eyes of Lex, the Google Challenge is misguided and arrogant in its attacks on Microsoft. Google is focused on its own interests, it is to weaken Microsoft, not to meet customer demand.

Lex points out that Microsoft has spent years on product development and customer research and invested billions of of dollars in studying the way employees and businesses use software. Indeed, Microsoft's advantage lies in its huge lead in the Office software market. Industry analysts say Google cannot compete directly with Microsoft in the area of desktop software. Desktop software is transforming into Web software.

Analysts point out that Google is a completely different competitor than the other rivals Microsoft has overcome in recent years: it is bigger, faster, financially strong and attractive to talent. Google's "cloud computing" technology is open. The data center, designed by Google's engineers, has an advantage in terms of energy efficiency, speed, and cost, enabling it to add computing power at a very low cost.