Broadband China: Freeing a billion of of people's consumption potential

A new wave of information consumption is on the way, after the housing boom and car mania.

The State Council requires one of the six major areas of consumer consumption-information consumption, the first is to expand the mobile Internet, things networking and other information consumption, promote broadband speed, support the development of network and rural power distribution.

"It's good for us. "There are electrical business industry leaders to reporters that, according to policy objectives," Twelve-Five "after three years, China's information consumption scale growth of more than 20% annually. According to the authoritative department calculates, by 2015, our country information consumption scale will surpass 3.2 trillion yuan.

August 7, the NDRC issued a strong push for high-tech industry development, clearly disclosed will grasp in the cloud computing, Internet of Things, biology, e-commerce and other key areas of research to introduce a number of major industrial policies. And the NDRC will speed up the implementation of broadband China strategy, improve broadband universal service mechanism and invest in the implementation of the "Broadband Village" project. At the same time, it will break through the key core technology which influences the development of industry, promote the upgrading of traditional industries and accelerate the cultivation of new economic growth points.

4G accelerates the trillion-market explosion

"With the development of 4G commercial, broadband and other infrastructure, the Internet has entered the explosion stage, the industry scale continues to expand." "At an Internet conference held earlier this time, Chang, Vice Minister of the ministry, said. But we can see that, compared with the international advanced level, China's broadband infrastructure still has a gap, the industry's overall innovation capacity and competitiveness to be upgraded, the construction of laws and regulations lag behind, network and information security situation is grim.

From the perspective of global information industry development, information consumption covers the fields of production consumption, living consumption and management consumption, covering information services, such as voice communication, Internet data and access service, information content and application service, software and other service forms, covering mobile phone, tablet computer, intelligent TV and other information products Also includes the new information service model based on information platform, such as e-commerce, cloud service and indirect consumption.

China Securities issued a report that the first half of this year, the electronic information industry growth shocks upward, the software industry slowly stabilized. January-June, the size of the electronic information manufacturing industry increased by 11.6% Year-on-year, higher than the industrial average of 2.8%, to achieve sales value of 4.7583 trillion yuan, an increase of 9.6%. The development of software and information Technology service industry is slowing down, the income growth rate has obviously come down, the industrial structure is continuously adjusted, and the emerging fields are flourishing continuously. Software and information technology services to achieve software business revenue of 1.6929 trillion yuan, an increase of 21%.

"And with the three major operators to reduce the 4G tariff standard policy, which will further enhance the 4G mobile phone to the user's attractiveness, the development of the relevant industrial chain will play a role in boosting." "the report said.

One operator in Guangdong said to reporters that the accelerated deployment of 4G can effectively drive the rapid development of the industrial chain. First, 4G network construction process needs to purchase a large number of network equipment, the future of these equipment may be further upgraded, which will stimulate the Chinese equipment manufacturers to develop advanced equipment. The second is to drive the mobile phone terminal upgrades, will promote the terminal production enterprises to create more advanced, richer terminal products. Third, faster speed, will also promote software companies to develop more and better application terminals, and thus promote the entire level of telecommunications services.

Broadband bandwidth is still a constraint

In the information consumption stimulation plan, the broadband speed increase as well as the network consumer market eruption has become the social attention focus. But the government report issued earlier also stressed that to deepen the reform of the flow system, to remove barriers to the national reunification of the market, reduce the cost of circulation, promote logistics distribution, express industry and network shopping development, fully release a billion of of the huge potential of the population.

Liang, a telecommunications expert, told reporters that broadband as one of the national infrastructure, in the current international economic environment and domestic economic environment, playing an increasingly important role, existing research has shown that broadband penetration rate increased by 10%, can improve gdp1.3%, increase manufacturing efficiency 5%, enhance the service industry productivity 10% , the broadband rate is increased by one times, can promote gdp0.3%. Statistics show that the highest global broadband penetration rate of the country group innovation efficiency is the broadband penetration of the lowest national group 15 times times.

"And the broadband speed increase, will be to promote China's economic growth, improve the national social environment, improve national competitiveness and so play an active role." Information consumption is one of the effective means to stimulate economic growth, the national information consumption demand exists objectively, the national information demand from the past simple voice, text, to today's image, video, from SD to high-definition, super high definition to 3D, virtual reality, digital traffic, digital users into geometric growth. Huawei related people told reporters.

But also can see, "Netizen World first, net speed world Countdown", such awkward situation accompanies China's Internet has developed for many years.

Hequan, the director of the Broadband Development Alliance and academician of the Chinese Academy of Engineering, said in a media interview that China can only be considered a medium level from a global perspective. He believes that the Internet experience rate of broadband users will be affected by many factors, such as the bandwidth and processing ability of the Web server, the backbone network of operators, the deployment of CDN content distribution network, the broadband access rate and the user terminal processing ability, etc. Realize the whole promotion of the broadband industry chain.

(Responsible editor: Mengyishan)