Broadcasting Power pushes intelligent TV independent operating system manufacturers to hold the wait-and-see sentiment

"The development and application of independent intelligent TV operating system is of great significance for safeguarding Chinese cultural security, supporting the digitalization, broadcasting and intellectualization of Chinese radio and television, and promoting the benign development of intelligent TV industry." "State Press and publication of SARFT, Director of Science and Technology Xiaojie recently in the" Dvbott ecological construction and Operations Summit Forum, "Once again stressed the importance of independent operating system. tvOS's research and development was supported by the National Nuclear Shishou project, intelligent TV Terminal reference design and batch applications earlier this year, she said.

With Chau Electronic Chairman Ming in the "First financial daily" reporter interviewed, said that TV Internet after the formation of the third great cause of the Internet, if the TV Internet does not have a unified operating system, Internet interconnection content docking is impossible.

Borrow tvOS to woo the biosphere

"At present, the intelligent TV operating system TVOS1.0 in the chip has won the sea lions, St and other domestic and foreign first-class intelligent TV chip enterprise support." Terminals have the same continent electronics and other domestic enterprises support. At the same time, the general administration in Jiangsu, Shanghai and other radio and television network companies to carry out tvOS scale experiments and application demonstrations. Xiaojie at the meeting.

In fact, the promotion of intelligent TV independent operating system in the field of radio and television has been carried out for 4 years.

The root cause is mainly due to different hardware platform and different operating system of cable digital TV terminals, can not achieve the same digital TV business application of the unified load, that is, the same digital TV business applications must face different hardware platform for "personalized." Next is the use of different manufacturers to receive the cable digital TV terminal, its software and hardware can not be standardized. The set-top box must solve the regional CATV network with the same conditional receiving system for individuation development and production.

The same Chau electronics insiders told reporters that the original box upgrade is very difficult. At present, we have to do the middleware is only a few manufacturers of common advocacy of application development, such as our platform in Jiangsu can be put to Guangzhou run? Probably not.

From a certain point of view, radio and television hope that through the tvOS-led industrial chain, the end of the current operating system in the smart TV fragmented situation, and gradually from the source to control, standardize the development of intelligent television, but the face of the mature Android industry chain, the promotion is obviously difficult.

"Our approach is to open source and get more people involved," he said. "As one of the principals of the project, Shengfan, chief engineer of SARFT Broadcasting Science and Technology Institute, said that in order to attract more manufacturers to participate in the unification of standards, in the tvOS operating system, the number of units involved in research and development has reached 15.

"We use open technology line, hope is tvos to set the world's long." Shengfan said that because of the cooperative development model, the code between more than 10 vendors is open source, the challenge is great.

3 million pilot hard landing?

It is understood that the overall task of the intelligent TV independent operating system project is to achieve the total amount of not less than 3 million sets of installed applications during the implementation of the project.

"But the tvOS standard is not a national mandatory standard, so internet manufacturers and other third-party manufacturers OTT television operating system is not likely to participate." "There are insiders frankly, although the current intelligent TV operating system, but the various families have chosen the Android system to do in-depth development, the current domestic and foreign mainstream intelligent TV manufacturers have more than 80%, are based on the Android system core development system."

Perhaps it is expected that this situation, SARFT and the Ministry of Information has set up a joint intelligent television Group to promote tvOS.

As the first pilot units, Jiangsu Cable and Oriental cable, respectively, undertook 2015 years before the end of the 500,000 sets of DVB Smart TV set-top box installed application of the pilot indicators.

"By the end of last year, we have been deployed to the family based on the TVOS1.0 version of the software 10,000, it should be said that the effect is good." "Oriental Cable related director Liu Jiu 18th in an industry meeting said that the end of next year, the Oriental cable at least 500,000 based on tvOS Smart set-top box in the user release, this year will do 200,000, next year to ensure 300,000.

Liu Jiu Frankly, the original set-top box, whether it is SD or HD, its software upgrade business is difficult, each upgrade each department has a lot of discussions and disputes, the process of many problems bring pressure. "On the other hand, the internet age who also said that it is not clear which business is truly valuable, you think for a half-day to do application upgrades, the effect is not necessarily good." ”

The firm is watching and feeling strong

Skyworth Group of Software Research Institute Dean Wang to our correspondent disclosed that Skyworth from last 6 July, also participate in building tvOS system.

"tvOS has two functions", Wang that one is to realize the Third-party application of "controllable" and the other is to unify the digital television standards throughout the country. At the same time, set up the standard of intelligent TV operation.

However, Wang Frankly, TVOS1.0 is not perfect, it is estimated that after a few months, Skyworth will have installed the TVOS1.0 system prototype.

Another well-known color TV company's research and development center related to blunt, he is concerned that the tvOS system can be compatible with the Android system, "future development prospects are not clear."

"When Android is not compatible, many applications cannot come in. He said the color TV factory would take a wait-and-see attitude as the country does not now have the mandatory need to install tvOS systems on television.

A familiar OTT industry veteran to our correspondent analysis that the current radio and television departments only in Shanghai, Jiangsu "Pilot" to promote tvOS, Shanghai "test water" cable set-top box only 500,000 units, but also high-performance set-top box, rather than the general set-top box. Therefore, the tvOS system "has limited impact at present".

And for Tcl, Hisense, Skyworth, Konka, Changhong, Haier, the six domestic color TV factory, and many Shanzhai set-top box manufacturers, they are mostly in the wait-and-see state of the tvOS system.

"This does not mean that SARFT has no means to influence them," said the senior personage, for example, SARFT can ask for information security, let the Internet TV integrated broadcast control platform licensees "with the color TV factory." Therefore, the future tvOS system on the color TV, set-top box and radio and television industry, "further observation."