Broadcasting stance: Speed ​​up the pace of game approval, the game has always been good policy

Content is everything in the game. With the launch of the Xbox One by BesTV in partnership with Microsoft and the upcoming introduction of the PS4 by Pearl Oriental and Sony, approval by the State Administration of Press, Publication, Broadcasting and Television ("SA") is also accelerating. A few days ago, "2015 Online Game Approval Information for Imported Networks" and "2015 Imported Video Game Approval Information" disclosed by the General Administration website showed that a total of 11 game consoles have obtained import approval under BesTV and Oriental Pearl.

"This is the second batch of Xbox One approved import games; the first batch of the PS4." Yesterday, BesTV Zhang Jian told the Shanghai Securities News reporter: "Previously, Xbox One has the first batch of 10 games approved. It is reported that the company is still actively promoting more host games to be allowed to import, after all, Xbox has reached hundreds of installed games overseas.

The reporter noticed that Xbox One added three new online games including "Fruit Ninja 2" and so on. PS4 has approved seven online games including "Virtual Farm 14", "Ultimate Fantasy X-2 "," Dynasty Warriors 7: Mafia biography full version ", plus a video game" nanak adventure. "

"Yes classic products!" Yesterday, as a veteran of the game industry, the founder of games Weixun, editor in Chief Dong Guanjun see the list of approvals, said these are "absolutely classic" products, such as "Dynasty Warriors "It's a classic series that has been going well for more than a decade, and" there is still a very large user base. "

"Good games never lack of policies, the key is the user likes." GMGC Secretary-General of the Global Mobile Gaming Alliance Song Wei in the expression of personal opinion, the domestic gaming industry has more depth thinking. Song Wei believes that this is good news for the domestic console game (console game), which will trigger a big touch. "We firmly believe that as long as the user likes or craves the game, all countries will be open to them, who will inevitably fall behind." Therefore, Wei reminded that the game industry will eventually return to the "content is king" in essence. "This is where the domestic game CP is going."

At the same time, Song Wei said that this time is only reflected in the examination and approval of imported games. "I think now that the mobile Internet has grown so fast and the social media spread so fast, we should see more positive signals."

The reporter noted that on January 29 this year, the State Council promulgated the "Notice on Promoting the Experience of China (Shanghai) Pilot Free Trade Zone for Copying Reform Experiments" and put forward that the experiment of replicable reform in Shanghai's free trade zone will be promoted nationwide. According to the rules of notification, in the area of ​​service opening up, both domestic and foreign-funded enterprises will be allowed to engage in the production and sales of games and amusement equipment. This rule means that following the lifting of the ban on game consoles for up to 14 years piloted in the Shanghai Free Trade Zone in January 2014, our country will allow the production and sale of game consoles to a much larger extent.

In addition to opening up, the main focus of the Department there is "integration." On February 26, Zhao Jingchun, chairman of China Radio and Television Network Co., Ltd., put forward the key tasks for highlighting the "three accelerations" in 2015: First, speed up the improvement of the national cable TV network interconnection and interworking platform; this year it will start and complete the IP exchange, Content distribution network, radio and television broadcasting and integrated broadcast control services, including the national cable television network interoperability platform to improve a project; the second is to accelerate the national cable television network integration and upgrading, on the one hand, actively carry out network integration pilot and gradually establish a national Cable TV network unified operation and management system, on the other hand, the active use of advanced information network technology to promote two-way transformation of the network and the national backbone of intelligent optimization, metro area expansion, distribution network fiber home, and strive to make radio and television The network will develop towards a two-way, intelligent, ubiquitous and secure broadband network. The third is to accelerate the integration of triple play services and complete the consolidation and reorganization of domestic cable television networks as soon as possible so as to build triple play converged services for users, interactive experiences and multiple intelligences Service new system.

So far, in the context of Internet, the comprehensive promotion of radio and television reform has given the industry a great room for development.