Broadcasting strict Internet TV landing execution: ICNTV reorganization content

Radio and television strict internet TV execution August 29 news, in response to the recent SARFT on ICNTV broadcast control platform for the weak criticism, ICNTV has been through millet TV and millet box to make adjustments, and notify users in the form of a notice, has been to the platform part of the program to make corresponding adjustments and norms. At present, in addition to the ICNTV network platform, the use of Chinese license plate of the music video, music, video box, cat box has not appeared similar notices. Industry insiders said that the SARFT supervision of the content to the landing will take some time, during which the SARFT will also communicate with the licensing party for many times.　But it is clear that Sarft has made a quick resolution to internet television. Forerunner: ICNTV reorganization content this time ICNTV to the content rectification, originates from the recent news publication Sarft interview Seven Big licence parties, named criticized Cntv's future television (ICNTV), blamed its OTT broadcast control platform to rectify the inadequacy. The focus of the SARFT question is the large number of programs and public Internet output that do not have the TV copyright requirement on the broadcast platform. This is not the first time ICNTV has been asked to rectify the content. Previously, the Millet platform on the SARFT does not allow the commercial site with the zone mode of cooperation requirements, the product of the original Sohu (58.84,-1.19,-1.98%) zone has been rectified. But at that time, Sina technology found that the adjustment is the original Sohu area changed to hit zone, the modified hit zone and the previous Sohu area in the content and no difference. After this adjustment, the hit area has been deleted. Subsequently, SARFT for the Internet box products such as Millet product UI irregularities, requirements by the licensing side to lead the design of the UI. In response to ICNTV should be required to make adjustments, the most affected millet said that the current millet box or TV content of all by the ICNTV-led, has not received the relevant notice from the SARFT, once the formal notice, Millet will be strictly in accordance with the relevant provisions of the State implementation. The rapid development of Internet TV, let TV such a strict supervision of the media platform has a blind spot, but also let the Internet TV appeared disorderly development of the signs, based on the SARFT through the regulation of the mode of licensing and the previous issue of the "holding Internet television licensing agency operating management requirements" (ie, 181th),　Start in six months time, frequent to the internet TV shot. Final judge: Document 181th, beginning in June, SARFT's attitude towards internet TV supervision is more and more severe, the examination of the product is more and more refined, the wording has become more and more stringent, the follow-up which is not in accordance with the requirements of the General Administration, on the resumption of licences, do not take a good head, on the deal, if seven are illegal, The source of all this is document 181th. June 23, Sarft according to document 181th, Internet TV Terminal products must not have other access to the Internet, and network operators should not be connected with the management system, database, issued on the immediateShut down Internet TV terminal products in the offending video software download channel. July 4, the SARFT Network Audio-visual Program Management division director Lo Jianhui said that the Internet television integrated business license will not be issued. July 9, in order to ensure that the Internet TV Content service organization in document 181th should comply with the propaganda and management requirements of the same as that of radio and television, SARFT requires that terminals such as smart TV set-top boxes, which are procured or integrated by the cable network company, should not install other operating systems except tvOS. July 11, Sarft according to document 181TH, the current stage, the Internet TV content services to provide users with video on demand and graphic information services, SARFT Network Audio-visual Program Management department issued, the requirements of the partial OTT TV integrated broadcast control platform to cancel the integration platform directly provided by TV program time Shift and look back function. And lately, SARFT on the content of the issue interview license, but also in accordance with document 181th, the Content service platform can not be set up on the public Internet web site for mutual links, film and television drama on-demand services and graphic information services can be broadcast and television broadcasting agencies with copyright resources, the organization of cooperation, these two provisions. (Ivan)