The search engine auction promotion is the enterprise's product, the service and so on by the keyword form in the search engine platform promotion, it is one kind of http://www.aliyun.com/zixun/aggregation/18311.html which pays by the effect "the > Search engine advertising. However, this is the Pay-per-click Search Engine ads produced a large number of invalid and malicious Click to swallow the cost of advertising, many companies to bid for the promotion of the evaluation is "burn money"!
If your bidding experience is more than half a year, you are bound to encounter the following problems:
the cost of advertising every day is huge, but the number of orders increased.
regular site looks very large traffic, but not a few consulting.
just tune the keyword pricing rankings, not long before the rankings.
do not advertise no results, advertising only flat.
you know why?
malicious clicks, Invalid clicks, malicious clicks, Invalid clicks ...
So who is the price of our bid ads malicious click of the Black Hand?
broaden the Defender (Http://www.sem360.net) through years of research in the field of invalid clicks summarized, do not exclude the following main behavior:
One, peer competition for
Its purpose is to consume your budget costs, resulting in your advertising efforts to weaken, in order to get their own advertising rankings up;
second, search engine Advertising Alliance website
interest drive to get more profit or commission from your advertising promotion fees;
third, search engine provider
Collective or/or individual interests drive to get more profit or commission from your advertising promotion fees;
Iv. Business Staff
a large number of sales companies and product marketing personnel to find information, directly click on your ads into the resulting loss of your economy;
v. Targeted individuals or groups
Groups or individuals who have an intent to retaliate against the advertiser, through malicious clicks, cause direct economic loss to the advertiser, and of course the likelihood of such behavior is the lowest.
, a Liao who doesn't want to penetrate the company's name, said that their current advertising budget for 300 yuan per day, an average of 5 yuan Click, 10 peer competition promotion. Check the ads every day this is a lot of doing bidding to promote the business of a habit, every day in the examination of advertising is likely to casually click on the other side of the ads, most likely in 10 of the most likely will produce at least 2 clicks.
We look at, the daily budget of more than 300 of the enterprise should be universal, in the promotion of Baidu should belong to the small, then we take this example to calculate, such an invalid click (malicious click) will bring us how much loss?
Day hits x Unit x One year = Your direct advertising loss for one year
2x5x365=3650 Yuan
you will lose at least 3650 yuan a year, this is the daily budget is only 300 yuan, every day only 2 of malicious clicks from peers, there are more than four malicious click Source has not been calculated ... If you add other malicious clicks, the loss can be thought of how huge! Then a year will be a direct loss of at least 3650 times, twice times three times times even more renminbi! This promotion is directly in the burning of money!
so your loss is this money! If you are so wrong! We lost the money and lost the customer loss of the market, it is possible to save a click, but also to deal with more than one customer, how big is this profit? .....。.
face Such a serious problem, how will we deal with it? We must introduce a third party monitoring management system software!
global Intelligence to prevent malicious click System Software first brand-to broaden the guard against malicious click System for your advertising escort!
Why do we widen the guard against malicious click System software to help you solve the above problems?
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1, Save advertising cost
Your advertising cost savings by 10% to 60%.
2, extend your ad online time
The same budget allows more customers to understand
3, prevent malicious click
uses the original algorithm engine, effectively sniper all computers in the LAN.
4, improve conversion rate
no longer worry about being maliciously clicked, let more customers find you
5, SEM expert service
one-on-one professional Baidu/Google SEM engineer services, online solutions to a variety of SEM problems.
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