Broadlink, who adds a broadcast center to smart homes, wants to do more.

behind the seemingly messy product layout.

Intelligent socket, intelligent remote control, smart home manufacturers Broadlink today launched a new WiFi audio MS1, with TCL, JBL Cooperation research and development, is expected October 30 in Beijing east, the lowest support price of 399 yuan.

What seems to be a messy product layout behind the strategic deployment, I also and Broadlink CEO Liu Zongji talked about this issue.

36 Krypton: Why make a smart stereo?

Liu: We decided to do the stereo six months ago. We were not satisfied with the Wi-Fi audio in the market, so we decided to do it ourselves.

Intelligent home linkage, Wi-Fi audio can become a broadcast center, to achieve the independent dialogue between home appliances. Now, but the broadcast center is still a mobile phone, but this is not the ideal scene. Many scenes under the mobile phone is not in the hands of users, smart home should also go to mobile. For example, we and the sea-Conway camera cooperation, when found in the home in the abnormal, can timely voice broadcast, when found the owner home can play host favorite music, when the family environment changes, can also be broadcast through Wi-Fi audio. In addition, Wi-Fi audio can also do scenes are triggers, such as night before bedtime play soft music, will automatically trigger off the lights, curtains and other acts. We always wanted to do the middle link, so if there was a good Wi-Fi audio, we would go and find them.

36 Krypton: What is the logic of Broadlink to make a single product?

Liu: When a manufacturer wants to do anything, often do not good, can not do the best, there is no way to cooperate with the best companies in the industry, professional people do professional things, even if the Apple does not have its own platform, and do a variety of products. We will not play a price war, we will still do the brand, protect products and the industry's best team cooperation. Ultimately, the role of the decision is to see whether the product can be artificial intelligence.

Many products at this stage, including our products, are far from intelligent, and may not need intelligence. For example sensor senses I get up when the lights can open, curtains automatic switch meaning is not small, more like gimmick, quite cool, but the demand is not high. The intelligence of electrical appliances is still very useful.

We have also undergone a transformation in the future we hope to do the intelligent upgrading of existing products. For example, our previous smart socket, now also changed the name, called the smart Timer. Timer product sales Every year is big enough, is not need to educate users, now our product price is close to the traditional timer, interactive experience is better, user upgrades are easy to replace. When the user uses this product, we will use the scene to guide users to add new smart products. If it is overseas, it will be like Dropcam security products.

36 Krypton: Broadlink How to look at smart home?

Liu: We think that smart home should be divided into three stages: the first stage is connected home, is to allow a variety of household appliances networking, this is the premise, can only achieve remote control, but it can not be called smart equipment; the second stage is home Don, To smart devices and appliances with a variety of sensors, so that the device can read the sensor, but also understand other manufacturers read products, this is the foundation; the third stage is artificial intelligence, the introduction of artificial intelligence and data mining to help users judge, this is not far, I think the next 3-5 years can be achieved, We have partners who have made samples.

Beginning this year, the traditional household appliances manufacturers almost see the trend of functional appliances to smart home appliances, double 11, there should be a large number of smart home appliances, TCL, ox, Zhi Gao, Supor and other manufacturers will have smart new products to launch. But now smart home appliances are also out of the earlier, not smart enough, many scenes are factory yy out of the audience or geek enthusiasts, the user's stickiness is not high. Only when the machine really become smart, people will use, such as I told the oven I want to eat chicken wings, it will automatically run, the elderly will also use. In fact, this is not too difficult, and now in the early exploration stage. Like rice cookers, ovens and other products to do smart, and sometimes to do the food community, these are also a little far-fetched.

36 Krypton: If broadlink do not do platform, the most optimistic about which platform?

Liu: Now the platform has advantages, Beijing east, Ali, Baidu, Tencent have the opportunity. Jingdong has 3C product Word-of-mouth, channel and logistics advantages, the largest in the smart home appliances. Ali has the cloud service, the flow of advantage, can help smart home manufacturers, plus large data accumulation mining, the future may also be artificial intelligence. Baidu has accumulated data, now the advantage is not obvious, but Baidu has been doing Baidu brain, with intelligent home products access to artificial intelligence, Baidu's opportunity is very big. Tencent has the advantage of installed capacity, is a natural platform, now micro-letter is still cautious to do the initial attempt, when the verification of the micro-letter should be fully open the interface, from the connection to the object of the connection, manufacturers should be connected.

Actually we are also a super app, but we didn't do it that heavy. Apple HomeKit out, users can not understand the lock, voice control intelligent hardware products, at this stage will be useful. Mobile phone Control Smart home appliances will soon be out of the history stage. The app should be set up, and the user settings will not have to be opened for application. Large data and artificial intelligence will help make hardware products smarter.

36 Krypton: Braodlink What's the next step?

Liu: Later we are mainly to do access to do a very sophisticated sensor access, such as security cameras, lights, of course, we will not do low prices kill the entire industry, will ensure a reasonable profit, the entire industrial chain win. New products may be added to AI next year.

At that time because the product is not mature, we did not go to Kickstarter. Now the product is more perfect, can be basically no customer service, plus we are back from overseas, the habits of overseas users are also very understanding, overseas also has a certain influence. We will be exhibiting at CES next year, at which point we shall declare war on our competitor, Belkin, which was set up at the outset. This beginner has not changed, which is why we have been promoting the broadlink rather than the Bo Lian.

At present, in smart home, China has not lagged behind foreign countries, such as our products in the networking first step than Belkin such manufacturers better. Considering the smart home appliances, foreign countries are not so urgent to do, domestic opportunities will be very big. Because there is no relationship between the chips, China has not been blocked by technical barriers in this wave of intelligent hardware revival.