Broadway hit business bad: Merchant 1/4 time No Business

Broadway a few years ago the hot scene is still vivid, but the reporter visited Chaoyang gate several times before the two Broadway see, even in the weekend, the store shopping guide more than the customer situation is the normal. Because of the dismal business, some shops can only reduce the number of shopping guides. Some merchants are from the "double section" after the failed to "open". In the industry, because the operating category and Jingdong Mall and other electric dealers highly coincident, and no http://www.aliyun.com/zixun/aggregation/17725.html "> Price advantages, Broadway and other digital stores have come to the crossroads of change."

Merchant 1/4 Time No Business

Yesterday, in the north facing the south side of the Broadway store in a few passengers. Reporters see, once the consumer into the store, the store in the brand guide will be together. "Business is bleak, there are consumers we have to quickly say hello, as long as we do not lose our hands." "said a shop assistant in the Lenovo store.

Because of the sparse passenger flow, many shops business is depressed. According to a merchant selling computers, from the beginning of the year to now, the average of 1/4 times a month without business, on weekdays, can only sell 1-2 PCs a day.

A vendor selling printers said that when the Broadway business in 2008, its 15 square meters of shops need to recruit 7-8 shopping guides to greet customers. This year, as long as two shopping guide is enough. A merchant selling computers also said that the 2008 National Day holiday sales were more than a few months ' income in the year.

"A mobile phone merchant and Broadway signed a one-year contract, but because the business is dismal, it only stayed three months can not insist, even gave up two months deposit." "A shopping guide told reporters.

The trouble of the electric dealer's shock

Compared with its own reasons, the decline of Broadway is closely related to the impact of electricity quotient. In Jingdong Mall, Suning, such as easy to buy and so on the same time, and its business category highly coincident with the Broadway because there is no price advantage, operating status is precarious. Moreover, with Suning, Gome (micro-bo) and other household appliances chain giant hundreds of billions of years of sales compared to Broadway in Beijing, only two of the volume of small stores, its commodity bargaining power is difficult to have advantages.

Moreover, compared with the electricity quotient, Broadway also needs to undertake the Chaoyang Gate business district The expensive rents, as well as the manpower investment, this lets its originally does not have the price superiority to be worse.

To a Lenovo machine as an example, Jingdong Mall's offer is 2999 Yuan, Broadway within the model of the computer price of 3100 yuan. "We also want to bid lower than the internet, but rents, people are not wiped out expenditure." "A merchant who sells computers says.

Now, the price war has not only attracted more and more electric dealers, but also let the physical retail giants join the corps, which again squeezed the Broadway living space.

Two or three-line market as a way out

The convenient service provided by the electric dealer in the standardized electronic goods has basically changed the consumption mode that the consumer buys under the line.

Business experts Liu said, to the two or three-line city or county development, where logistics and distribution is not developed, Broadway also has a certain development space to say.

Raiyang, the Secretary general of the Beijing Business Economics Conference, Broadway that there will be two development directions in the future, one is to become the general distribution, the general agent of the electronic Trade Trading Center, the development of electronic exhibitions, or into a professional electronic stores. If these two roads cannot go on, the Broadway will eventually be eliminated.