Broken window theory warns enterprises to prevent three things when they develop network marketing

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The Internet economy has shown its strong power, from this year's double 11 promotional activities, only the days of the cat reached 13.2 billion, Taobao reached 5.9 billion, its total consumption even accounted for the total number of our economy 2%, these shocking data show the network for the enterprise huge market. E-commerce "Godfather" Ma Yun once slightly exaggerated said: "Today you do not E-commerce, five years later you will have no business." "Now it seems to be true, companies are also aware of the importance of the Internet market, have invested energy and funds to carry out their own control of the network marketing."

In the course of developing network marketing, we should pay attention to many problems, and the "broken window theory" put forward in modern economics has a good warning function for enterprises How to develop network marketing and avoid some common and important problems. What we call the "broken Window Theory" comes from a famous crime experiment, which is an experimental observation in the New York District of America, if the windows of a house were broken and were soon to be completely destroyed and stolen, the police were inspired to put two cars in separate areas, and the broken windows were quickly stolen, The other was in the area where the crime was high but it was safe to keep the windows intact. The resulting theory is called the "broken Window Theory", which means that if you have any bad stains on the subject, it is very susceptible to this, and the stain will continue to magnify, causing greater harm and impact.

For companies that are ambitious to launch online marketing, "broken window Theory" application in the network marketing, often reflected in the corporate stigma, such as the most common negative evaluation and complaints like the enterprise broken windows, if the "broken window", then the stain will be magnified, corporate image of the damage of the event, This will have a direct negative impact on the network marketing effect of enterprises, in view of this situation, enterprises need to strictly guard against and properly deal with similar "broken window incident" to prevent adverse negative effects appear or even expand:

First, enterprises should avoid being negatively evaluated on the Internet.

Freedom of expression on the Internet can easily lead to various opinions, even if the cost of the rumor spread is very low, very easy to be amplified and quickly spread, in order to ensure the image and reputation of the enterprise, to prevent the possible negative evaluation, especially on products or services negative evaluation, which requires that we must start from the root, the good products and services off, With high quality products and services to customer satisfaction, so as to avoid the failure of customers because of dissatisfaction in the network on the negative evaluation and complaint information. More and more consumers are accustomed to search for products or services before consumption of information, if there is negative information will inevitably bring serious damage to the network marketing business, resulting in poor sales of products and services, this is the enterprise in doing a good job in the network marketing must be the first self-requirements.

The second is to properly handle the negative complaints and evaluation.

Customer needs are always diverse, different people have different personalities, this is very easy to cause your product or service no problem, but ultimately still did not get customer satisfaction, in this case some of the personality is more urgent, bad temper than customers will choose to complain on the network and vent channels, such as in the relevant forum, complaint network, Microblogging, Renren and other interactive types of platform for comfort, in the face of this situation, enterprises can not choose to ignore also can not make drastic moves, the most sensible and pragmatic attitude is to face the parties, and its contact and in the complaint post as soon as possible to clear the identity and defend themselves, the proposal to upload pictures, Chat records and other intuitive way to prove their innocence, so that in order to ensure a good image of the enterprise, but also to use this kind of events in the successful defense for the enterprise to do free marketing publicity.

Third, we should have the means to counter the occupational difference in assessment and extortion.

In the process of developing network marketing, may also encounter some professional evaluation division, this kind of undesirable molecules often want to use some enterprises afraid of things to their own adverse psychological, deliberate malicious evaluation to blackmail enterprises, in the face of this situation can not easily on the ground of the trap of bad molecules and let it succeed, It would be wise at this point to make a defence by referring to the approach described in the 2nd content on the platform of its negative content, using evidence from other users ' evaluation screenshots, extortion chats, and so on, on the other hand, to have the means to counter these occupational differentials and extortion, This includes exposure after luring fraudsters into giving out personal information and accounts, and to the network alarm platform to report, so that undesirable elements can not succeed at the same time, but also to avoid more people are damaged, but also to play the power of add up, causing network police attention to this kind of fraud molecules to fight. This article by the website Promotion optimization and network marketing expert-Hangzhou Kai Multi Network Technology Co., Ltd. http://www.qdnets.com original starting, reproduced please retain the source.