Brokerage frequently network preparation new model

Peng Jie Yun

The traditional financial institutions in the Internet age competition intensified, the securities industry is embarking on a "brainstorming" competition.

Yesterday there was news that GF Securities will soon launch a brokerage version of "dribbling taxi" software, the implementation of brokerage business grab policy. Customers in the computer, mobile phone, WeChat appointment booking account or financial information, there will be 1,600 investment consultants and nearly 5,000 financial advisors 7 × 24 hours a day brush network for real-time services.

The news has been officially confirmed GF Securities, GF Securities Office of the relevant stakeholders to the "First Financial Daily" said that at present is indeed developing this innovative customer service for retail customers and is about to put into operation, the relevant details are expected to be under Zhou announced.

Different from the business innovation repeatedly promoted by regulators in the previous two years, an endless stream of innovations has been made by brokers around the Internet since this year. A number of brokerages have set up the Internet Finance Department successively to formulate strategic plans for Internet finance and establish a multi-level and three-dimensional Internet operation model with new ideas, technologies and systems through strategic cooperation and the formation of professional and technical teams.

From the Internet products and services to promote the speed and intensity point of view, small brokers is undoubtedly this round of Internet innovations brokerage "vanguard." From the state securities and Tecent took the lead in developing strategic cooperation and the introduction of mobile phone speed account through the "commission treasure" products to the Zhongshan Securities in the industry first introduced the pledge of collateral financing "hit a new artifact," and the League Securities "pen charge Commission charges model, all Bo to the industry a lot of attention, controversy and follow.

Small and medium-sized brokerage firms also hope that with the strategic cooperation with Internet companies, the rapid growth of the number of customers will be realized through the technical advantages of external diversion and Internet enterprises. After the state-owned securities reached an exclusive strategic cooperation with Tencent at the end of last year, in recent months they have successively spread the shares of Zhongshan Securities, the Guodian Securities, the Soochow Securities Flush Co., Ltd. and other cooperation news.

June 25 Tencent QQ online banking service platform formally launched, the first access to the platform of the five "QQ broker" are small brokers, Zhongshan Securities, Hualong Securities, Tibet, Hutchison, Hualin Securities and Guangzhou Securities Drink deodorant soup.

In this regard, GF Securities, non-bank financial analyst Li Cong had played vivid queuing analogy, that in the past only a traditional brokerage window, we lined up one by one, suddenly opened a new Internet securities window, the fastest run is usually the original The team after the most hesitant is usually the middle of the team. Internet hit is one of the shortcuts for small brokerage overtaking corners.

And as GF Securities learn from the "Di Di taxi" mode to promote single-service brokerage mode, the big brokerage firms are deliberately put yourself down, take the initiative.

CICC focused its attention on asset management business. In February this year, CICC cooperated with Snowball Network to target small and medium-sized private placement with potential but limited fund-raising capability, launched "private-owned workshop" and launched private placement fund Incubation business. Yan Jinghua, executive general manager of the wealth management department of CICC, said he hopes to enhance the mutual understanding between investors and private equity managers through the Internet social forms.

Hai Tong Securities also announced on July 21, with the East Network strategic cooperation, vigorously explore non-standard asset securitization business, jointly build online and offline open Internet financial platform to create a new format of Internet finance.