Brother will increase investment in electricity business

"Billion Power network" February 17, high-end women's brand brother into Taobao Mall has been up to 4 months, today, brother's business related to the power of the company's network said that in 2012, brother will further increase the power of business investment. "We have plans to put the brother's other brands on the line, but the timing of the specific online has not been determined." ”

Last October, the elder brother of Women Taobao Mall flagship store officially on the line, has been operating for four months, the elder brother's online product price between 600 to 950 yuan. According to Taobao mall women average customer price level, brother is located in the first price group. At the same time last December, the brother's brother's brothers food official flagship store also settled Taobao mall.

Brother's clothes Taobao mall official flagship store screenshot

The head of the company, at present, the brother's women's business team is less than 50 people, most of them have been put into the cat flagship store operation. "In 2012, brother will further increase the investment in electric business, in addition to the day Cat Mall, will also consider the other electric business platform." ”

At the same time, there are people in the industry questioned brother Taobao flagship store in the product category too little, update speed too slow. "Brother now do electricity business is just test water, product is too little, is selling inventory, more just a show." ”

In this regard, brother said, brother on line shop soon, many are in the trial phase, there are some problems are inevitable, and the slow pace of product updates and the brother's production progress of the factory. "The company attaches great importance to this piece of electricity, after all, this is a trend in the future, the future support will be more and more." ”

Brother is one of the most successful clothing brands in women's category, which focuses on women over 30 years of age. According to the public information, the brother's brand originated in Taiwan, was founded in 1977, the mainland Operation Center is located in Guangzhou, its brand including brother, Amash, Yi Li and Mei four series, of which brother and Amash most familiar with the consumer.