Brutal video game industry: Atari after the ups and downs of bankruptcy

Source: Internet
Author: User
Video game industry, has always been a intertwined with vicissitudes of the industry. Many unknown companies, after the introduction of a classic game is widely known, such as the GTA series of Rockstargames, and those who have a long history, for a generation of people to create a lot of good memories of the old company, but because of mismanagement by the market mercilessly abandoned. Now, the originator of the game company Atari may also encounter this fate.

After the ups and downs of bankruptcy

In Monday, Atari, a well-known gaming company, filed for bankruptcy protection in the United States and France, respectively. Atari. On the day of filing for bankruptcy, the company said major shareholders and borrowers, BlueBay, had been unable to provide support. According to the FT, BlueBay did not comment.

Atari, operating in the United States, said it would remain open for bankruptcy protection while the company had secured a 5.25 million dollar debt-holders financing pledge to maintain operations and continue to launch new games.

The daily economic news reporter found that the Atari Company's long history dates back to 1972, Loraine Bushnell (Nolanbushnell) and Tede Dabni (Teddabney) created the business in that year, and over the past more than 40 years, The company has created a variety of well-known games and classic game consoles.

Atari was founded in the year, Bushnell for the company launched a "PONG" famous classic table tennis game. In its second year, Apple founder Steve Jobs joined the Atari as a technician and made circuit boards for Atari's game Pan-Thai (breakout).

With the success of the table tennis game, Bushnell in 1976 to resell Atari to Warner Communications (warnercommunications). That same year, Mr. Jobs, who left Atari, and Wozniak (Stephen Garywozniak) set up the Apple Computer company.

After the resale and jobs left, Atari still made a lot of new achievements, and in 1976 launched a Atari 2600 (Atari2600) game consoles, on the platform, the company created more popular games for players, such as billiard table, blasting comet, etc. But the Bushnell and Warner Media have split over the company's operations, which eventually left the company in 1978. In the same year, Atari launched his first personal computer.

Although the company made a number of high-profile achievements, but it is Atari the last good time, after the game market competition more intense. The 1983 American video game market suffered a great depression. Atari also suffered losses.

Over the next few decades, Atari was eventually acquired by the current parent company, Infogramesentertainment, France. But after the takeover, Atari still did not change the fate of its downfall, and eventually filed for bankruptcy protection on Monday.

The brutal video game industry

Atari Company to apply for bankruptcy protection, once again aroused the video game industry, especially the decline of the video game industry concern. Will the home gaming platform really die out?

As early as 2010, Reuters interviewed the famous Japanese game producers, had launched the "alloy equipment", "the universe Mounted Police" and other classic video games Hideo. Hideo said that in the near future, people do not need to rely on any game platform to play games. "As long as players want to play, they can play the same software at any time, any place, and get the same game experience," he said. ”

In addition to Atari, the same fate has been established in 1989, the launch of such as "The Underworld Saints" such outstanding works of the producer THQ Company. After a succession of losses, THQ had to file for bankruptcy protection last December.

And the famous game maker EA (Electronic Arts) game company, seems to be in the predicament of development, according to its 2012 third and fourth quarterly report, the company's profitability is not satisfactory. and its classic product "Nbalive" is also the competitor 2K "nba2k" completely beyond.

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