Buckso on the strategy of the outside chain construction today

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Nearly a year, it is seoer the most restless year. From the end of last year, Baidu official announced Super cheat algorithm upgrade hit the trading link began, to this year's Green Luo algorithm, pomegranate algorithm, the original Spark program on-line, and then to the Green Luo algorithm update to 2.0, Baidu's various changes make today's SEO more and more difficult, more so that more SEO rookie and stop. Baidu's series of actions, are closely around the search engine optimization of the most important three factors: content, external links, user experience. And Buckseo has been thinking, what the chain should do now, how to do more safe, more effective. The following on the construction of the chain to mention some of my own views and ideas, we think together to discuss.

The speed and quantity control of the construction of the outer chain

Today's Baidu is not more than a few years ago, a variety of algorithms optimized so far in many ways to deal with the more intelligent human. From the chain construction speed and quantity control, first from the site itself to consider the situation. For example, most of the site will add a few content on the site after the launch of spiders, waiting for Baidu crawling crawl included. A new website, originally your site content is not much, this time you began to build a large-scale outside the chain, and then produce a lot of votes to it, do you feel normal? Like a newborn baby is also starting from the milk, and then to eat, everything is gradual. So this time outside the chain can start to do, but not too fierce, speed and quantity best with your site content update speed and quantity consistent.

And I have done some tests recently: the site before the launch of a large number of content to fill in, and then my outside the chain growth rate increased. At present, the effect is good, no other adverse effects. Of course, from the launch of the spider, it is necessary to pay attention to the site's IIS log, to observe the spider crawling situation.

So in the above two situations can be roughly concluded that the speed and quantity of the construction of the chain should refer to the update speed and quantity of the website content.

Ii. diversification of external chain construction

As far as a website itself is concerned, there is a homepage, channel page, section page, content page and so on. In most cases, it's not just the home page that helps users. Most of the seoer still stay in the old ideas, outside the chain of construction only to do the home page. Also remember Baidu official information has a: outside the chain to judge the standard, the only to judge whether the quality of the chain is based on whether the user really recommend the chain. In turn thinking, a website may have a content for the user to help him will recommend, there may be a site of a column content is very good for users to help him will recommend, not just the home page. Therefore, today's outside the chain of construction to pay attention to the diversity of the landing page, to increase the number of users may provide value to the outside of the chain of construction, not just the home page.

On the other hand, a few years ago most of the seoer do outside the chain to stay in the A5 forum every day post top stickers, or Sina blog mass. In this way the results of the chain will be presented outside the chain platform single, before the effect can be, but now very easy to be the search engine penalty, which is a kind of outside the chain of natural performance. Therefore, the construction of the chain should be as far as possible to choose more platforms, the more the better, as for each platform outside the chain of the number of construction, should be based on the platform you build the number of outside the chain and the number of site content decisions, you can think and adjust.

The nature of the construction of the outer chain

Since the criteria of the outside chain judgment, the only way to judge whether the quality of the chain is based on whether the outside chain is really recommended by the user. Then how can the user really recommend, natural recommendations, we build outside the chain should do?

First of all, the selection of the chain article is best linked to your site, column or content of the topic, and secondly should be in a suitable external insert link. Rather than blunt in a link should not appear in the location, or a sentence, a group of words, phrases inserted in the middle of the link, this will result in the article statements, content disconnected, inconsistent, let the reader feel a bit abrupt. The third is the link form should not only anchor text links, should also have URL hyperlinks (clickable open), text links (can not be clicked on). These points are also transposition thinking, standing in the user's position to consider.

On the strategy of the construction of the chain this is it, I also think of a few points to say a few things are not complete, only to give you some reference. Welcome to point out the wrong place and discuss it with each other.

This article by Buckso (www.buckso.com) original release, welcome reprint and please retain the source.