Budweiser Designs a smart beer mug called Buddy Cup

Absrtact: Budweiser design a smart beer cup named Buddy Cup, wine on the court as long as the sister paper touch a cup, you can add friends on Facebook, smart beer mug before using mobile phone sweep two-dimensional code. This kind of marketing means is to hit the user's key!

Budweiser carefully designed a "Buddy Cup" smart beer mug, wine on the court as long as the sister paper touch a cup, you can add friends on Facebook, smart beer mug before using mobile phone sweep two-dimensional code.

This kind of marketing means is to hit the user's key Ah! Every marketing new method let us excited for a while, below I will parse this method.

A grasp of the need to use the record

Facebook's focus on each other is a current trend that can help people communicate. Just imagine, we are in the bar, see beautiful women want their phone number? There are some difficulties. I ask you to drink wine, we touch a bosom is very simple to do. I and our friends to drink, if we want to add to each other's Facebook attention to each other, to open the phone, enter the name of each other, add attention, operation is particularly troublesome. And there's no new idea, Budweiser, and it's particularly fun to keep Facebook focused on the incident. And it coincides with the big trend.

Combine the hot spots of the Ming Dynasty with their own products

Facebook can be said to be a big hot spot in the last two years, lasting. A lot of people want to combine it with their products to do a marketing. There have been a number of successful integration, but Budweiser's integration is definitely the most representative, Facebook's focus on the function, attractiveness, and the role of their products together. Put your products on Facebook's attention to each other upstream, provide a channel for it, you only need to scan the two-dimensional code, and then touch a bosom can be done to pay attention to each other. And this channel is very new, fun people are willing to accept.

Iii. achieving effective integration in a market segment

Facebook is a social web site that encompasses a wide variety of people. These people are engaged in different professions, these people have different experiences, however, they have their own circle properties ~! beer itself has its own circle attribute. Budweiser, by touching the move on Facebook, then combines the attributes of the Facebook group with the features of the Budweiser.

So, if our products can be done as a combination of effective, of course, it is possible. How to operate we can use the Budweiser method, we provide a channel in a market segment to make it easier for Facebook to focus on each other! Like a beer in the middle of a bump.

Summary: For the effective combination of line online, Budweiser has given us a successful case. This is what we can learn to borrow. As long as we find the functional attributes of our products and then connect with Facebook, or the people in Sina Weibo, and our product functions intersect, there will be another effective case.