Build a website brand awareness waiting only to be eliminated

Now all sectors of the community are talking about brands, companies want to do their own brand, the brand do a good job, the state has also given a lot of policy support, the media is also disseminating a variety of brand ideas. But at present our brand concept has many mistaken ideas, many people to the brand understanding is not clear, causes its modelling brand the behavior to be vague, the random, produces the brand result naturally also unsatisfactory.

Brand can refer to the name of the website (not the title that fills your keyword), or the logo of your website, or your special domain name. As long as people see this name will think of what this site is doing, as I said here "Chinese army" you know it is downloaded, mentioned "Baidu" You know it is a search engine. Same truth, and your website? Have you highlighted your own brand name?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Sometimes see a lot of webmaster friends like to make the same mistake, for example: "title does not have any website name, is just a lot of keyword piling up, logo?" Even the keyword, and the added picture annotation or keyword. "For such a site, Zeya concluded that it had no future. Perhaps its source of access is only to search the user, perhaps the site has been visited by a user n times, users also think it is very useful. But users always find it by searching for keywords, and sometimes they may be replaced by other sites. But it does not have its own special memorable brand or logo, so sooner or later will be eliminated, or replaced by other sites. Why Baidu is not called "search engine"? Huajun why not Call "Download Station"? This is the brand I mentioned. Sometimes SEO also must not ignore this phenomenon, I earlier in the "What is the whole station optimization" This article mentioned, title of the writing format, as well as some of the site to optimize the attention of all matters. May as well go to aftertaste.

Most of the site operators only focus on the site traffic, they will occasionally spend more time to invest in the establishment of the site traffic. But pay little attention to the brand of the website. Sometimes the traffic channels of shanzhai websites are usually brought by search engines, so they constantly expand their websites to get more traffic to win advertising fees or to achieve a profit goal. For such a site is extremely dangerous, because his traffic is mainly from the search engine, maybe one day the site was down the right, by K station, are unavoidable. Sometimes a lot of webmaster friends of their own site by the search engine punishment, down the right, will mean that the site has no traffic, or can be said to be worthless from this site, and even the life of the webmaster lost the protection.

SNS community "Happy Net" following the success of the net, but the practice is immediately more people copy, now I also count not clear how many "happy net" in the network (in this do not know whether the person in charge of kaixin registered "Happy Net" this trademark, at present happy Happy has become a SNS community appellation, This can be said that operators ignore the brand protection of a major failure.

A good website has its own independent brand, this brand does not allow anyone to replicate. Whether the site is engaged in a certain type, or a download station, or an ad league.

As for the name of my blog, at first there was no excessive consideration. However, "Network Marketing Warrior" is also a special, the name is arguably Zac first thought. But I still have a special web name to Remember "Zeya", as for personal blog name I think the better is that I love boiled fish, this blgo name not only attracted, but also give a very relaxed feeling, very suitable for the blog name, here can also be said to be his blog brand.

Good brand is not necessary to include keywords, standing in the network marketing perspective, the importance of the site brand has an unusual significance. It can also be said that "the site does not have its own brand, means that there is no eyeball, more means will face the elimination." ”