Build the station Diary (four): Website promotion actual combat effect evaluation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The Journal of the Departure station (III) has been released for nearly two months, Wang shop set up the site also has a quick 3 months, the first one months because of the reasons for the work has not been time to sum up, today summed up in this 2 months to do things and the site to promote some of the summary. Wang Shop bar after one months of content preparation with the establishment of the station diary after the third release to plan how to promote the site, because the work of the original intention to promote work is not a lot, at the same time as a personal webmaster also experienced must undergo psychological changes, but also make the site's future development of some amendments.

1. Although in the diary three mentions will not carry on the specialized SEO work, but as Stationmaster's custom, or has done some suitably, the result is regrettable. First, some changes to the title, taking into account the key words, the main or to the reader clear site positioning, "Wang Pu-b2c e-commerce Information Portal _ website operation, website promotion, shop Management", just started to do a keyword "taobao shop" and "Business E-commerce," and then made a few outside the chain. Perhaps Baidu does have a certain care for the new station, soon two keywords on the line to the top three. Unfortunately, in the Baidu July big update when the right to fall into the famous 11, even "Wang shop bar" This site names fell to the 11th place, the reason for the time being unclear, still remains to be seen.

2. The second way is to promote the soft text, write a blog long time to do the promotion of nature is the first to think of the soft text, does not calculate the construction station diary series, has written two articles: "The Good LUN: stationmaster website operation must have six big criteria" and "the business operator of Commerce must see ten websites", unfortunately did not obtain the very big effect, Especially the second article, because it is for Webmaster class site, we have a soft resolution, especially what can contribute to the site, two articles did not get a very good recommendation, can only say that the site visibility has brought certain help, which also concluded that the soft text promotion do not expect an article overnight fame, Also need a cumulative, continuous article follow-up.

3. The third method of promotion is a bit tricky but the effect is good, we carefully refer to. The website unexpectedly is facing the business of enterprise of the enterprise, then this industry's leading community sends the net to become the main goal naturally, at the same time this kind of well-known community management also very strict, I used a common method is the forum signature, I put the title "collection Send generation 1000 business E-commerce Essence article" And then connect to Wang Shop bar, every day in the send generation, seriously reply to the theme of the discussion, but also to Wang Pu brought good flow.

4. The fourth way to promote some failure, but also a good attempt to define him as "event marketing" bar. At the end of July, because of the adjustment of Taobao credit rules so that some sellers to make a fierce reaction, I did the first time to do a project to share the circle, the result is only to obtain instantaneous attention. Another event was placed high hopes, also get the general response, in the last week Wang shop it first exposed Taobao and Shopex will be jointly launched the collection of "shop dispensers" of the background screenshots, this thought should be able to gain attention in the industry, the result even some industry media contributions have not been passed, It is clear that everyone has put his thought is Taobao or shopex release of the soft paper hype, but Wang shop will continue to pay attention to some of the industry's insider and news reports;

5. The fifth kind of promotion way, or cannot be regarded as the promotion but to the website traffic growth plays the very big role, that is the website content renewal. Every day adhere to a few high-quality articles reproduced, very happy to see played a very good role, from the site statistics have 30% of fixed users directly enter the domain name access to the site, while the content of the continuous update also greatly improve the weight of the search engine, although the right to be Baidu, but now snapshots have been able to do daily updates, At the same time, 40% of website traffic comes from Google.

In general, these two months of work are relatively unsuccessful, at the same time to Wang shop in the industry also has a more in-depth understanding of the state of mind at the same time to do a change in the mentality of the station, deeply felt a person more than a station brought about by the pain, personal webmaster generally have the problem of not focusing. For the rest of the time. We will continue to maintain high-quality content updates, but will not do too much promotional work, decided to use good content gradually accumulate users. (Wen/Jia Lun)

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