Build the strength of web portal users rush

Intermediary trading SEO diagnostic Taobao guest hosting technology hall

Internet era, for many e-commerce businesses or sellers in terms of the site entrance is undoubtedly the battleground of the military, but also the key to survival and development of e-commerce. Therefore, to create the strength of the site entrance, gate traffic control, improve the user experience entrance, allowing users to rush, has become the focus of the work of new and old electric business.

First, check website traffic.

As the main flow of business or sellers to import traffic, the site entrance is the first fortress traffic control. Only by fully closing the entrance and turning it into a thriving place attracting cash can we really achieve the goal of generating marketing revenue. This requires that we must increase the attractiveness of traffic and the realization of traffic flow at the same time.

Attract traffic: As we all know, the traditional silent pile, monotonous and dull static cold page combination often make first-time visitors know what to do, make browsing is time-consuming and laborious, which apparently can not meet the people for personalization, convenience and Humane pursuit of network life. And being too passive is not all good. In today's fragmented society, failure to take the initiative in the image, attitude and style means declining and forgotten. Only load website anchor, make the website "live", smile welcome every visitor, really help visitors to know more quickly enterprise and website to browse better, also can effectively attract more and more visitors The concern, but also to achieve real customer-like cloud to.

The flow of cash: As a web portal, the site has never been a simple vase of its own meaning, its fundamental significance lies in the provision of convenience for the user to create profitable business. So, it's important that the site attracts traffic, and it's even more important to cash in as much as possible. Improve the website conversion rate has been the focus of website optimization operations, no value of the website everything is meaningless. Website can set a good image of the spokesman and improve the customer service marketing system to follow up visitors at any time step, you can also add the appropriate rendering of strong audio-visual effects and stylish intimate interaction design, thereby enhancing the site's convincing and exciting, In a subtle way to guide visitors to form active counseling and active consumption, thereby better impressing the visitor's heart, help enterprises to better form positive interaction with visitors, and ultimately improve the website traffic conversion rate.

Second, enhance the user experience.

Some people have said that the real experience is to make the user feel comfortable, this sentence makes sense, because the purpose of marketing is to obtain the user's identity, and only really touched the user's experience can be more direct and deeper user acceptance. This requires electricity companies or sellers to fully study the needs of users and shopping habits, while the site design style and target customer base to maintain a perfect fusion of living environment and natural transition, not only conform to the cognitive inertia of users, but also give users a special surprise And harvest. Do this well, the site must be beautiful and practical layout.

Aesthetics: We all know: "beauty of the heart of everyone." A user feel comfortable website, must be concise and decent. Whether it's website layout, layout, hue, or any other audio-visual sensory details, you have to be elegant, pleasing and acceptable, not objectionable and exclusive due to the complexity of the piles. At the same time, exclude as many unnatural and non-affinitive disturbing factors as possible to make the site more accessible.

Practicality: In most cases, only useful to users, to create value for users, it is more likely to be favored by users. Website is no exception. The usefulness of the website is not only reflected in the convenience and comfort of providing users with information browsing, but also in providing valuable practical information, products and services to users. In order to improve and optimize the practicality of the website, we must eliminate some non-user intrusive factors, and at the same time we should better enhance the interactive construction of the website itself. For example, to increase the relevance of the site content, value and personalization, reduce pop-ups, fuzzy information, improve customer service system and so on.

3721.html "> 2014 is the e-commerce landscape changes the key year, e-commerce businesses or sellers in order to surpass the tide of the Internet today for better sustainable development, in order to really allow users to flock to you, to To truly complete the "self-made blood," the formation of the core competitiveness, we must attach importance to building the site entrance strength.

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