Building highly Educated People's website Ten Astray

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As a new Chinese doctor, I would like to leave something for the society in his own hundred, so he built a website of highly educated people, and named it a very competitive "Doctor Tribe". Start-up 1.5, small gains, such as the number of registered forum to reach more than 40,000 people, day visits over 30,000 people.

Seemingly easy to achieve success, not plain sailing, is called in the wrong and correct mistakes in the difficult climb over. Today, borrow outdated this platform, take out to share with you, hope to invest in this field cautious engaged in, MO into the following astray:

1. Only concern about the increase in the number of registered people, do not care about the improvement of membership quality. I have done a statistics, my site in more than 12,000 people, there are 10000 more than 1 months have not landed, and more than 5 posts posted only hundreds of people. From this, it is not difficult to understand why some registered 100,000 of the forum, only hundreds of posts a day, or even though there are thousands of posts, but many for "very good, thank you" and other uninteresting posts. Nurturing enthusiastic members seems more important than attracting new members, because good websites are not supported by a huge number of silent accounts, but by a small number of active members.

2. Rely on information to attract members rather than human feelings. Although highly educated members need information, how much time does it take to download information in an academic worker's time? Anyway, before I run the website, I won't be able to get the information for one months. Information can only attract a temporary, human feelings to attract one, rely on the heart to keep people, rather than by restricting the download of information, forcing members to stay. To this end, I call the moderators of enthusiastic members to give priority attention, and set up more than 30 QQ group to strengthen the contact with outstanding members, rely on "friendship" to fasten enthusiastic members.

3. For immediate interests, join the Advertising alliance. The academic forum is renowned for its cleanliness and elegance, and the appearance of some indecent advertisements undermines the atmosphere of the website. For example, some teachers want to use the site in the classroom posts, he had to download or copy down, because the content of the advertisement is really not suitable for the appearance in the classroom. In order to covet the income of dozens of yuan a day, and undermine the atmosphere of the forum, it is not worth it.

4. The core team is unstable, the main team is not strong. A few of the more influential forums have recently collapsed, and the problem is largely on the team. At present, most of the academic Forum's core team to read the main academic, first of all to face a graduation after the impact of their own, followed by students are difficult to form a certain level of decision-making system. At the same time, because the academic staff to hold a moderator desire is not strong, so, the majority of the Forum on the moderator team management is quite loose and weak. The website relies on the popularity, but the popularity relies on the management team to condense. The team was so short of combat that the result was doomed to failure.

5. Access to information is illegal and is despised by members. At present, many academic websites rely on stealing foreign database passwords to attract members. Although the member verbally thanked, actually very much despises this kind of thief and the immoral behavior in the heart. If members of this attitude to the forum, how can you establish the foundation of the forum members?

6. Force members to donate, so that members disgust. The website everybody constructs, lets the member get some sponsorship, this is understandable. But it would be a bad way to force members to donate by restricting access.

7. Eyes outward, ignoring internal construction. The dissemination of information and to other forums to send publicity posts, seems to become a necessary competitive means of academic websites. Duplication of data construction, is a waste of resources, what is the value of it? Members dug from other forums, stable? Rely on the paste and dig people, can only maintain a temporary lively, to really retain people, must open their own original information, to make their own characteristics.

8. Emphasize competition and ignore cooperation. A number of websites, open mouth are to do the boss of highly educated people, and always want to eat other sites. In fact, 3 million master, 500,000 PhD's huge potential membership, enough to feed all the sites. Why are we all doing rollout every day trying to beat the vicious competition of all the other competing websites? Focus on a specific area, more cooperation, less vicious competition, not everyone is expected?

9. One-sided emphasis on academic, ignoring the basic needs of highly educated people. There is no academic, do not call the website of highly educated people, but if a person only understand the academic, it is called the complete person? Even the complete person is not counted, also talk about what person? The beginning of the doctor's tribe, he played a "Doctor is also a person, not just scientific research machine" banner, Rely on love, heart station, such as loose plate son, At once from other people do not know the world of high degree of fireworks Web site attracted a large number of members to complete the initial popularity accumulation. After that, steadfastly continue to strengthen the human plate son, tethered to the minds of the academic elite, improve their online time.

10. Emphasizing cost savings, ignoring income generation and financing. Many highly educated people's website, the server rents the cheapest, the procedure uses the free, the personnel uses the part-time, seemingly the cost control consciousness is very strong, but does at the expense of the highly educated person's precious time, pays the disgusting high education person to the audio-visual medium high grade at the expense. How can you win a member's heart? I have an imposter with a number of highly educated people site webmaster Communication, heard the most is "operating site can not spend a few money, rely on member contributions and join the Advertising Alliance, enough to maintain", and even I posing as a venture capital company to invest in the intention, 80% Webmaster also took a turn for me.