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Like the good guys and the bad guys, database marketing also points to accurate database marketing and inaccurate data marketing. Is it a database marketing? database marketing is the enterprise through the collection and accumulation of members (users or consumers) information, after analysis and screening targeted use of e-mail, SMS, telephone, letters and other means of customer depth mining and relationship maintenance marketing methods. Or, database marketing is an entirely new means of marketing that aims to establish a one-to-one interactive relationship with customers and relies on a large customer information base for long-term promotional activities. is a set of content covering existing customers and potential customers, can be updated at any time dynamic database management system. The core of database marketing is data mining. Above a large pile of words, this is Baidu Encyclopedia of database marketing explanation. And my understanding of database marketing is that database marketing is a large and disorderly group according to the characteristics of the classification, and then targeted for tracking the marketing strategy.
In fact, database marketing in foreign countries has been very common, but in the domestic use of the people are very few. In fact, database marketing is very powerful, and its strength will definitely give you a surprise. I can use a formula to indicate the following:
Accurate Database marketing = infinite Wealth
You do not have to doubt my words, you just do as I say, adhere to the implementation, then, absolutely can create wealth for you.
In the title Wolf also said that we want to build a precise database marketing system. A friend might ask, what's the difference between accurate and imprecise database marketing, or what's different about them? So I can tell you that the big difference between the two is that the chances of a deal are different. For example, you want to buy a weight loss products, but I sell to you are fattening products, you think if you are consumers you will buy it? This is not a precise database, but I specifically recommend weight loss products to you, the success of the transaction is very high, and this is the precise database marketing.
How to build a precision database marketing department? First, you have to correct your thoughts, to do a long-term database preparation, the more data, representing more wealth. And don't be smart about adding some inaccurate data. For example, now on the market a few yuan can buy hundreds of thousands of of the mailbox, these mailboxes is actually a database, but this is not accurate database, you mail is all sent out, the chance to chat about a few. and accurate database marketing system is targeted, the cast, so the success rate of the transaction is very high.
Second, the people in your database system know you and trust you. This is a long process, and as people's trust in you increases, the database is growing, and wealth is gradually increasing. As I said in the last section, these hundreds of thousands of mailbox people to you and do not understand that you do not have a sense of trust, also will not facilitate the deal, so they can not become your accurate database.
Or a lot of people find it difficult to make a precise database marketing system, because many masters habitually complicate simple things so that they are very talented, and this leads many people to look away from creating accurate database systems.
In fact, to create a precise stack marketing system is very simple, not as complex as you imagine. As a popular example, you can build a personal blog of beauty, and of course you can build other types of blogs, I'm just a metaphor. And then invent a blogger named beauty expert. Update the article every day, these articles should be helpful to beauty, you do not start on the above advertising, because to create a precise database marketing system is a subtle process, trust is not, you one ad people have long run. You can collect some useful information on the Internet and then converge into an ebook, the name of the ebook to let others have the desire to watch, this aspect also want to go up. You can add a subscription to the blog mail system, and then subscribe to the words to send e-books, it is best to get a QQ group, which add to the people who want to beauty, you can stay in the ebook QQ group number, write some seductive text, prompting others to add Q Group, pay attention to your blog.
This is just the first step, the second is to manage your blog, regularly updated some of the articles to help the beauty, as long as the occasional help to bring people, you can promote others to increase your trust. And trust added words, then you sell beauty products will definitely be twice the effort.
Creating a precise database marketing system does not require you to spend a lot of money, it only takes up a little of your time, but it will bring you light-billions returns. Please believe that the power of database marketing, but also from now on to build your accurate database system!
This article original from the Moonlight Lone Wolf Blog (http://www.luoyeyingxiao.com/), reproduced please keep my link, original is not easy, share a higher value, thank you!