"Burn After reading" pattern has not become, but the Snapchat are more

Snapchat, which was online in September 2011, was not noticed, but then it shared 400 million photos a day. After a lapse of three years, the domestic "burn after reading" The momentum up. In addition to the blink of fame in the circle, also have cut the stranger market Biu,seven (seven people) already got the IDG millions of dollar investment, before the street team also had a "why", I also found a "crazy beat" on next.

Let's take a look at seven. Its main concept is intimate communication between close friends, users can only add 7 friends, in the founder of Reiheng, the chain of death to point to point of view after the application is to burn IM applications is a chicken, his expectation is that users in the seven to add two or three close friends, These high quality, highly active users are more valuable than the vast diving population.

Again see why, it is characterized by "after reading is Burning" and Yo's mechanism together, click Friends List friend Avatar, the other side will receive a sentence of the Northeast accent "Why?" But personally, such a combination is likely to weaken the core experience of the product, the product is not thought clearly.

"Crazy Racket" overall product structure similar to Taptalk, but added the Snapchat countdown features.

In total, such products have not yet seen significant innovation.

Snapchat development so far, the evolution of the product line has become more and more clear, which for the latter has a good demonstration of significance. Whether it's launching a location-based Yijing filter geofilters, or trying to "burn" the news, video and advertising messages-"Snapchat Discovery", where users can choose to see or skip the implanted ads, and the buddy transfer feature just released three days ago, Cooperate with Amazon to do "flash purchase" and so on.

The advantage of "burning after reading" Is that it digs out the "time" dimension of social networks in the past, releasing the pressure of communication through "real Time" features. However, the domestic users of similar products should be far away from these business models, for the winner-take-all social products, the user once selected a product, the cost of migration is very high (I do not know the current number of users), the rapid accumulation of user size is the barrier in this area.