"Burn money" after the cold winter coming group buy website "The remainder is king"

If from the beginning of last March, the real start of a batch of local group buying site, in this short 1.5, from a few to last month's more than 5,000, group buying in China, there has been an extraordinary blowout-type development. However, in recent months, hit's "Buy hot" is rapidly cooling: a number of small group buying sites to stop business operations, high peer network began mass layoffs ... Has the turning point of group buying arrived?　　A few days ago, the reporter interviewed the United States Network CEO Wang, group Treasure Net founder and CEO of Spring Thunder, public comment Network senior Vice President Longwin, to discuss where to go to the party group? Nationwide group buying network will not exceed 5 from the initial herd, to the present quiet, the group buying market winter comes very fast.　　Small and medium web site closures, big site layoffs, investors from generosity become stingy ... For the current group buy face various difficulties, Longwin early foresee. In March this year, when the mass comment Group entered Chengdu, Longwin said that after the shuffle, by the end of this year, the national group buying site will not exceed 5. This judgment coincides with Wang.　　Wang said, "The future of more than 5,000 group buy net 50% sales share will be the top 5 buy net accounted for", and in a big round shuffle, "eventually can leave little, perhaps finally only 3-5." 58 with the city President and CEO Yiu Jingbo even said that the domestic group purchase site, "As long as your size one months of water in more than 1 million, are losing money."　　"And at present, the proportion of the group buying site is also down the road, 58 of the same city group buying last year's commission ratio is generally 10%, high when even 12%, has recently slipped, basically the proportion has dropped to 5%, 6% of the level, or even in the future may weaken." Focus on localized e-commerce in recent months, group buying sites have been chaotic, while capital has gradually become stingy with generosity.　　Especially after the global stock market has experienced a round of slump, it is more difficult to increase the financing of group buying sites. In Longwin's view, "group buying itself is not really a complete business model", the merchant can not always do group buying, this can only be a short-term behavior. So for the group purchase site, for the cooperation of the Merchant to provide a sustainable marketing program is particularly important.　　And for small and medium-sized businesses to provide a complete marketing services, has become a public comment group is the direction of efforts. "Focus on localized e-business" is the direction of Wang consistent, for the US group, which has sold billions of dollars a month last month.　　Although he believes that the group buying business shuffle has begun, but "the United States network has been prepared for the winter food." and peer caution different, Ren Chun-chun think, the current Chinese group buying market "everything is getting better". "In fact, any business model will experience a process of herd, tidal waves, oligarch survival."　　"Tianfu Morning News reporter Chenghao broadcast >>> buy what?" As the earliest to buy the model to introduce one of the domestic web site, according to Wang Understanding, group buying is actually a form of E-commerce, is localized e-commerce."With Taobao, Jingdong, such as E-commerce forms different, Taobao, when when things are actually first, secondary e-commerce, that group purchase such localized E-commerce is the tertiary industry E-commerce, or the service business." "(data from China e-commerce network, Eric Information Network) data sharing as of 2011.7.31 to:>> more