Bus officially launched virtual operator products "fresh card"

Tencent Technology Guo Xiaofeng June 26 report

Recently, the virtual operators announced commercial news one after another, following the announcement of commercial communications yesterday, the bus today afternoon officially launched the virtual carrier products "fresh card", in addition to has become the virtual commercial standard set to go with the package, not clear , Private custom and other bright spots, its flagship mobile living services free public transportation WiFi popular outside attention. Currently, the official launch of the online bus business 10020.cn official website and release related mobile product line.

Hit the price but also make money

It is understood that the bus will be the product line named "fresh card", tariff system designed to "clean and bright" principle. Fresh card includes four products: to provide low-threshold services based on the fresh service package, fixed-priced free fresh free to play, according to the amount of free custom fresh free package, customized according to time contract package.

In the bus online view, the price war not only to play more to fight. The quotient price can be cheaper than the base operator, and it may be possible to save money. Free to play the standard tariff is without any threshold and limited conditions, you can enjoy the basic carrier set to achieve the price, up to 60% cheaper than the base operator standard tariff, the flow rate of 20%. The most favorable file in the contract package, compared to the current lowest price of all the virtual business, the voice discount rate can reach 20%, the flow of cheap up to 35%.

Such a low price is not because the basic operators gave a special policy, according to the relevant person in charge of bus online that there are three main reasons: 1, investment in fixed assets is not large, the development of users will have a settlement cost; 2 , Its own traditional business areas of the user is the accumulation of the main target users; 3, with the basic carrier pricing mechanism is actually a mechanism for change, the price cuts in the future is expected to advance preferential users; 4, you can use the " "To metaphor, the wheat users are prepaid users, the user directly to the preferential deposit in the price discount.

Bus Online Chairman Wang Xian Shu earlier accepted an exclusive interview with Tencent Technologies, said: "The success of virtual operators is an element of low cost.In fact, the cost of virtual operators to invest is not large, in addition to tens of millions of initial investment, if not There is no operating cost and settlement cost for the development of users, and only settlement costs are incurred for the development of users. Therefore, each virtual operator has little investment in fixed assets and therefore is capable of price warfare and its competitors are not the three major operators Business, but its competitors in the original field.

In addition to the low price itself, "fresh card" with the carry-over, customization, sharing, transfer four characteristics. Carry-over, "fresh card" carry-over function, breaking the telecom package emptying tradition of the end of the month, all package allowance can be carried forward to next month use, the package is not clear; custom, "fresh card" private custom Design mode, the user can choose the package content according to their needs, abandon the bundled package, to achieve communication package DIY; sharing, users can share the package with friends and resources, to avoid waste; transfer gifts, fresh card transfer function, you can own set meal With resources donated to friends.

August free bus WiFi trial run

In addition to low-cost high-profile appearances, the bus online is still "value war" to do enough articles. It is learned that the bus online "Fresh Card" combines with other business sectors to build a mobile eco-chain and provide mobile living services to target audiences of "public transport".

It is learned that in the online business layout of the bus, the mobile life building consists of four parts. First, based on the mobile TV media, content services are provided to bus passengers and entertainment fans, and the mobile entertainment is superimposed. Second, public transport mobile WiFi service "MyWiFi" is another entrance to the mobile Internet, free to users, at the same time there will be mobile games, mobile life and other mobile Internet service model superimposed. Third, the "Microphone", an internet phone, is the first mobile application in China to obtain multi-user voice licenses approved by the Ministry of Industry and Information Technology to allow users to enjoy even lower-cost and even free VOIP communications services in the 4G era. Fourth, it is mobile communication. Through the mobile entertainment, mobile Internet, mobile finance, mobile communications, the formation of a unique closed-loop industry chain, constitutes a bus online mobile virtual operations strategy.

According to Tencent Technology, according to the bus online plan, from August this year, Bus Online will provide free bus WiFi in pilot cities in Beijing, Shanghai, Guangzhou and Shenzhen, and will then be expanded to more than 30 cities across the country. Gradually popularize in more cities.

The era of virtual operators is approaching. Through price war and even value war, consumers can get more diverse and free communication services from virtual operators. Virtual carrier model is through the superposition of its own industrial chain, to provide users with "free" service, it will also profoundly transform the industrial business and profit model. This will surely promote the deepening development of the telecommunications industry and promote the enhancement of the level of telecommunications consumption.