Business Blog Marketing Considerations

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; 1, avoid the commercial flavor of blog too strong. Blog itself is a kind of Web diary, so the content to personalized, not to put the product information are put up, and shop almost, I believe this blog is not anyone to see.

2, to avoid a mere formality, there is no substantive content. If your blog does not have real content is copied from the Internet, such a blog will not have any value, will not attract the attention of readers, and even damage the corporate brand and image. Enterprise Professional Blog If there is no professional content to fill, will only belittle the brand image of the enterprise. The correct way should be carefully edited, the professional content, industry news information, Industry development trends, industry, the latest research trends, enterprise research results and other industries concerned about the classification and combination of content, so that enterprise blog to become an excellent enterprise information exchange platform. This will have a large number of people in the same industry or want to know the relevant information to visit, and can be launched the visibility of the enterprise, so as to achieve marketing results.

3, to avoid the blog as an SEO optimization tool. There are a lot of business or personal blog basically no substantive content, but put a lot of meaningless links to improve the results of their own site rankings, such a practice in the long run, is also meaningless, and even bring great harm.

4, corporate Blog can be full participation. The General blog is free, you can mobilize interested employees to apply for their own personal blog, place their favorite content, but also with the publicity of corporate information, such as corporate culture, product brands and some other content, so that the blog become an important platform for enterprise marketing.

5, enterprises in this respect to carry out the relatively successful, you can consider using a stand-alone server, the establishment of their own blog system, to employees, customers and other outsiders open the application. We all know that the free service, the service side is not required to bear any responsibility, so the service is not guaranteed, if the service is interrupted, the enterprise accumulation of resources through the blog will likely be wasted. If you use your own server, you can manage, scheduled backup, to ensure the stability and reliability of the site operation. And open registration results are more peers, customers to apply for and build their own blog, so that more people to join your corporate blog to promote the ranks, you can maximize the expansion of corporate visibility.

Source: Hebei Lao Xu SEO training
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