"Business Circle" application to help the hardware industry Network marketing the largest overall benefit

A few days ago, "a lot" website invited Weihai ze Power Tools Manufacturing Co., Ltd. business manager Shi Peng, in its "metal ring" held in the 8th interview, with the network of merchants to discuss the future development trend of network marketing. In the interview, Mr. Sui combined with the status of domestic hardware industry, sharing his views on the future development of China's network marketing, he believes that the search engine is still the first Network marketing tool, its role in network marketing more prominent More WEB2.0 Network Marketing mode will get different levels of development, corporate Web site marketing value will be improved; In the network advertisement aspect, the video network advertisement will become the new competition hot spot, simultaneously will appear more suitable for the small and medium-sized Enterprise's network advertisement form; The network promotion product of the client plug-in based on the user license will become the mainstream development direction of the plug-in network marketing; the website operation will Pay more attention to user experience improvement, System user behavior research will receive more attention.　　In addition to the above, Mr. Sui also said that the network marketing will not only site construction and website promotion and other conventional content, network marketing concerns are not only the growth of traffic and short-term income, but related to the hardware enterprise marketing competitiveness of the overall strategy. E-commerce, as an important part of China's modern service industry, promotes the transformation and upgrading of traditional industries and the formation of modern commercial circulation system, however, in the current hardware industry, network marketing penetration is far lower than other industries such as apparel, electronics, which causes the Chinese hardware industry to enter the threshold is lower, A large number of corporate culture is uneven, resulting in a weak sense of network marketing, as well as hardware products and hardware market special attributes.　　As a comprehensive E-commerce service site, "a lot" of the site wants to guide more hardware enterprises through E-commerce platform to create new brand promotion and product sales channel opportunities, and thus set up a "hardware" industry circle. "A lot" site will be its own positioning for business people to obtain information and experience of the network of exchanges. In the online shopping area, "a lot" set up for small and medium-sized business operators to communicate with peers in the "personal circle", so that enterprises to display, marketing themselves, and by searching for other enterprises to find partners to deal with the "Business Circle", as well as the industry as the standard "industry circle."　　"Industry Circle" according to fast consumer goods, services and including "hardware" industrial manufacturing industry divided into three categories. On the platform of "network Business Circle", market information by industry and region has been subdivided, aggregated a large number of enterprises with their own closely related to the industry information, the site regularly held offline direct face-to-face interviews with the community, and organized businesses to participate in various types of highly targeted professional exhibitions, which formed a "line under the combination of" the interactive network of Business Circle, It has played a powerful role in the development of business communication and business contacts among the new E-business enterprises in various industries.